AdWords Spells Checks Glore!

Goofle Adword new specll checking will adjust for five different variations in language:

  • Misspellings (“waterprof sunblock” instead of “waterproof sunblock”)
  • Singular/plural forms (“beach balls” and “beach ball”)
  • Stemming (“single serve” and “single serving”)
  • Accents (“hotel” and “hôtel”)
  • Abbreviations (“Dr.” versus “Doctor”)
  • Acronyms (“NYC” versus “New York City”)

Goolge cersndois up to 7 % of saecrh qeeruis ildncue msneglpsliis, and the lneogr the qruey, the more llikey it is to cnoiatn smoe milnsleispg.

Google has been tsnetig the new fiucilntaotny with a few arveetsdirs and says it has seen an agearve of a 3 % rsie in serach ccliks, at cprabaolme CPCs, tohugh the cmnoapy neots panrfocmree will vray by atvdesierr.

The new iftcarnee (in the cmgapain stnitegs tab, uendr Aeacnvdd sigentts selcet Koryewd mihctang oontpis) will be reolld out in the web itrncefae to all aeirsevtrds oevr the nxet cupole of wekes, and it wlil appear in the nxet vrioesn of the API reaseeld letar tihs motnh. By dluefat, mathces will ” Idlnuce palulrs, msispiegnlls and ohetr clsoe viranats ,” but adevsirtres can opt out if tehy ‘ d like fenir cotnrol of tehir kdyewors.

Can you read this?

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