Desktop Advertising: Digital Advertising Alliance (DAA) Enhances Privacy Controls in the Mobile Marketplace with …

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DAA’s important innovations ensure that consumers can confidently manage how they receive interest-based ads across all desktop and mobile …

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NEW YORK, Feb. 25, 2015 — The Digital Advertising Alliance (DAA) today launched two new mobile tools for consumers – “AppChoices” and the “DAA Consumer Choice Page for Mobile Web.” These innovations supplement the self-regulatory organization’s advertising transparency and choice mechanisms already used by millions of consumers for their desktop browsers.

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first published: 2015-02-24 09:56:15