Desktop Advertising: Digital Advertising Alliance launches two privacy tools for consumers using mobile devices

Summary of the Article

NEW YORK, NY – February 25, 2015 – The Digital Advertising Alliance … Web sites (in “desktop” and mobile Web) and apps on a particular device.

Article

Press Release:

NEW YORK, NY – February 25, 2015 – The Digital Advertising Alliance (DAA) today launched two new mobile tools for consumers – “AppChoices” and the “DAA Consumer Choice Page for Mobile Web.” These innovations supplement the self-regulatory organization’s advertising transparency and choice mechanisms already used by millions of consumers for their desktop browsers.

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first published: 2015-02-24 17:15:00