DoDa or DoNotDoDa of Good Customer Review

Dos and don’ts to consider when crafting a good customer review:

  • Don’t be afraid to state the obvious.
  • Stay on topic.
  • Keep it succinct—try to stick to the overall experience and provide information that will be helpful to the next person that reads it.
  • Don’t get too personal and don’t get overly nitpicky, especially if you’re a hard person to please anyway.
  • Try to reveal what’s interesting or unique about a business.
  • Again, be specific.
    • Don’t just mention that it’s affordable—offer examples of what makes it economical.
    • Was the overall service good or bad? What was the ambiance like? If the restaurant says it’s kid-friendly, is it really?

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