Google AdWords: Learn about 5 ways to optimize your AdWords campaign

5 ways to optimize your AdWords campaign.

You should evaluate keywords not only from a conversion point of view, but also considering how users behave on your site after clicking on an ad.

Low bounce rate, high time on site, and more page views can also be good indicators of how successful a by testing various headlines and choosing the one that brings you the best conversion rate. Then combine the best headline with a variety of Display URLs and choose the winning combination.