Google AdWords: Mobile Advertising Strategies

Mobile Advertising Strategies Best Practices

The customer journey is full of micro-moments: potential customers comparison shop while waiting for the metro, search for movie showtimes while making plans with friends, and purchase plane tickets from their favorite carrier’s app. But how can you incorporate this into your campaign strategy?

The Principles of Mobile Site Design are the result of a huge user study by Google and AnswerLab.

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