Mobile Ads: DAA Boosts Consumer Control Tools For Mobile Ads

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The Digital Advertising Alliance is launching two new mobile broadband tools to help consumers identify and, if they choose, opt out of behavioral …

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The Digital Advertising Alliance is launching two new mobile broadband tools to help consumers identify and, if they choose, opt out of behavioral online advertising by participating companies.

One is AppChoices, available on Google PlayTM, Apple App StoreSM, and Amazon Store, and the other a mobile-optimized Consumer Choice Page.

“This evolution in the DAA’s choice platforms adapts consumer-friendly, independently enforceable privacy controls to the fast-growing mobile medium,” said DAA in announcing the new mobile tools.

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first published: 2015-02-24 10:03:17