Mobile Ads: Google AdWords Converts Flash-Built Advertisements To HTML5

Summary of the Article

“Now that mobile is generating nearly half of all ad traffic, and iOS the bulk of that, Google has to ensure that the ads it can serve will work across …


Google released a feature Wednesday that automatically converts Flash into HTML5 markup language when uploaded to AdWords. It will help mobile devices that cannot read Flashrender advertisements on Web pages.

Many mobile devices and some browsers do not support Flash. The move gives advertisers better access to the portion of Google Display Network inventory thatonly recognizes HTML5.

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first published: 2015-02-24 19:05:03