Mobile Ads: Google AdWords introduces automatic conversion of Flash campaigns to HTML5

Summary of the Article

Google touts that this move further enhances its mobile ad formats, making for a seamless experience for advertisers and users alike. Since many …

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Europe Antitrust Google

Google today has announced that it is introducing a way to automatically convert Adobe Flash-based ads to HTML5. Google says that eligible Flash ad campaigns, both existing and new, will automatically be converted to HTML5 when uploaded through AdWords, AdWords Editor, and a variety of third-party tools.

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first published: 2015-02-24 21:00:00