Mobile Ads: Google’s new smartphone ad format allows customers to call directly by tapping a button

Summary of the Article

Google is rolling out a mobile ad format that will allow smartphone users to call an advertiser directly from their ad, rather than clicking through to their …

Article

Google is rolling out a mobile ad format that will allow smartphone users to call an advertiser directly from their ad, rather than clicking through to their website.

The ad format, called call-only campaigns, features the advertiser’s name, along with a short description of their business and a call button.

Call-only campaigns will have the same cost-per-click (CPC) cost as a standard ad that links to a website, even though Google claims the call button typically increases click-through rates by 6-8%.

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first published: 2015-02-22 00:56:15