Mobile Ads: TV ad for ‘world’s slimmest phone’ banned for objectifying women

Summary of the Article

The Advertising Standards Authority took the action after ruling that the advert for a Kazam mobile phone contained “sexually suggestive” scenes and …

Article

A TV ad for the “world’s slimmest phone” has been banned for objectifying women.

The Advertising Standards Authority took the action after ruling that the advert for a Kazam mobile phone contained “sexually suggestive” scenes and was “likely to cause serious offence to some viewers”.

The TV campaign opened with the shot of the back of a woman walking around a house in her underwear.

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first published: 2015-02-24 10:22:44