Mobile Ads: UK first country in which digital ad spend tops 50%

Summary of the Article

Online and mobile ad spend is forecast to grow 9.5% in 2015, compared to just 1.6% for traditional advertising. Overall ad spend in the UK is predicted …

Article

The study forecasts that £8 billion (US$12.3 billion) will be spent on digital advertising in the U.K. during 2015. That figure represents 50.4% of total ad spend and is double that spent on television (£3.8 billion/US$5.8 billion) which accounts for 24%.

Print (£2.5 billion/US$3.8 billion) accounts for the next largest chunk (16%) while outdoor (£910 million/US$1.4 billion), radio (£492 million/US$757 million) and cinema (£179 million/US$275 million) will account for the remaining 10%.

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first published: 2015-02-22 02:48:45