Put RAD in your Backlinking

Follow simplest backlinking strategies.

According to gShift, a backlinking strategy is very simply about these three concepts:

Relevancy, Authority & Influence, Diversity.

Every backlink you build should pass the RAID test:

  • Relevance – Is this link coming from a relevant source that further supports the relevance of my content?
  • Authority & Influence – Was the source of this link written by an authoritative, influential person or business?
  • Diversity – By adding this link to my web presence am I diversifying and adding value to my digital footprint?

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