Google Adwords Campaign Settings

You can set your Google Adwords campaign to:

  • Target people in a specific region, down to city / zip code level.
  • Exclude people (or geographic regions) in similar fashion.
  • Determine which network (Search or Display) your ad appears.  The Search Network includes Google and other search sites. Ads can appear alongside, above, or below search results, or on pages related to the user’s search for keywords that you choose. The Display Network includes a collection of websites that have partnered with Google (display partners), YouTube, and specific Google properties that display AdWords ads.
  • Determine when your ad is scheduled to run.  Ad scheduling lets you control when the ads in your campaign can appear. You can determine which hours and days you want your ads to appear, targeting periods of time in 15 minute increments, when you expect your ads to get best results. So, if you are running lunch specials, why run in middle of night!

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Published on: Jul 5, 2012 @ 12:18

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