SEM News: How Travel Advertisers Should Actually Be Using Search Marketing Benchmarks

Summary of the Article

It can lead to incremental improvements in search marketing and is an easy and fast … So why don’t more search marketers use external benchmarks? …. Join your peers at Search Engine Land’s SMX West conference for three days …

Article

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Benchmarks have always been a hot topic in the world of PPC measurement. After all, it’s often left up to the marketer to choose the benchmarks that will be used to evaluate their performance. In some respects, it’s like letting an Olympic athlete decide how they will be scored after they’re done competing.

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first published: 2015-02-24 16:18:45