Tablets Beat PCs in Online Searches

The latest reporting and surveys finds:

  • The findings showed that the conversion rates on tablet search clicks went up a little more than 30 percent last year and by the end of this year, will bypass PC searches.
  • The findings also showed that advertisers spent more than 5 percent more on paid search advertising for tablets last year.
  • Meanwhile, click through rates for those search ads were 37 percent above the PC searches.
  • Another interesting finding is that the cost for tablet search ads increased by 25 percent last year.

 

http://www.zdnet.com/tablets-on-track-for-higher-conversion-click-through-rates-than-pcs-report-7000011150/

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