Author: mn

Google Analytics: Google Tag Manager Fundamentals now available in 14 Languages

#Google Tag Manager Fundamentals shows you how to use tools like Google Analytics and Google AdWords to improve your data collection process and advertising strategies including:Google Tag Manager Fundamentals shows you how to use tools like Google Analytics and Google AdWords to improve your data collection process and advertising strategies.

Curated from Analytics Blog: Google Tag Manager Fundamentals now available in 14 languages on Analytics Academy

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What is Google Analytics and how it works?

Google Analytics is configured by insertion of a tracking code in a block of JavaScript code on each of the pages in your website. This tracking code identifies data about the webpage request and pushes this data to the Google Analytics server. This data can be location, date, time, SERP request and more granular information about the page and requester.

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Google AdWords: Apply 6+ sitelinks per campaign

Google Ad Extensions Best Practices

#Ad extensions appear alongside your ads and deliver additional information to users. Extensions are also part of Ad Rank, so the better your extensions are, the more competitive you’ll be in the AdWords auction.

Curated from Fully Extended – AdWords Help

#GoogleBestPractices

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Google AdWords: Which ingredients do the best videos have in common?

There are several ways to reach customers through online video. You can create a video and share it on websites like YouTube or Vimeo. Or you can embed your video directly on your own website.

Another option is to buy ad space in other people’s videos. You could display a text ad at the bottom of the video, or run a short commercial at the start.

Advances in Internet technology have made online video marketing a viable option for loads of businesses, large and small. And experts only expect its influence in marketing to grow. As access to fast Internet connections continues to spread, the popularity of online video will only keep growing—which makes video marketing an ideal way to showcase your business.

Google AdWords: Learn about 5 ways to optimize your AdWords campaign

5 ways to optimize your AdWords campaign.

You should evaluate keywords not only from a conversion point of view, but also considering how users behave on your site after clicking on an ad.

Low bounce rate, high time on site, and more page views can also be good indicators of how successful a by testing various headlines and choosing the one that brings you the best conversion rate. Then combine the best headline with a variety of Display URLs and choose the winning combination.

Curated from 5 Ways to Optimize your AdWords Campaign Today – The Google Advertiser Community – 537067

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Google AdWords: Automated bidding

What is Automated Bidding?

[bctt tweet=”Automating your bids with AdWords can deliver better, more informed bids while saving you time.” username=”YourLocalSEM”] This guide covers the benefits of auction-time bidding, then goes deeper into testing and optimization.

Curated from A Bid for Every Auction – AdWords Help

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Google AdWords: Mobile Advertising Strategies

Mobile Advertising Strategies Best Practices

The customer journey is full of micro-moments: potential customers comparison shop while waiting for the metro, search for movie showtimes while making plans with friends, and purchase plane tickets from their favorite carrier’s app. But how can you incorporate this into your campaign strategy?

The Principles of Mobile Site Design are the result of a huge user study by Google and AnswerLab.

Curated from Re: Get Started Here: MobileMonday Hub – The Google Advertiser Community – 533846

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  • What are Google Ads and how do they work?
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Google AdWords: 14 Tips for better mobile advertising

Google’s official checklist for mobile advertising.

Mobile ad creatives and extensions in AdWords
Reach mobile users with AdWords  [tweetthis]Reach mobile users with AdWords[/tweetthis]

Measuring the value of mobile ads
Adjusting bids on mobile ads
Mobile advertising without mobile-optimized sites

Curated from Create Effective Mobile Ads: Google Best Practices – AdWords Help

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Google Ads: Choose a campaign type

What is a Campaign Type?

  The first thing you’ll do when you create a new AdWords campaign is choose your campaign type. Get familiar with the most common campaign types and choose one based on your business goals.

Curated from AdWords tutorial from Google – Step 3: Choose your campaign type – YouTube

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Google Ads: Keep mobile-preferred sitelinks short

What are Ad Extensions?

#Ad Extensions can provide users with additional info about your business and more reasons to engage with your ad. They also make your ad more visible by expanding its visual footprint which can increase CTRs.

Curated from Use ad extensions – AdWords Help

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Google Ads: Learn about video advertising

What is Video Advertising?

Video ads can bring great results for campaigns focused on brand awareness and influencing consideration, letting you target potential customers at the very top of the purchasing funnel.

Curated from Video Campaign Basics – The Google Advertiser Community – 534010

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