Google AdWords News: Invoca Introduces First-ever Native AdWords Integration to Connect Calls Like Clicks Across …

Summary of the Article

Offering a first-to-market native call integration with Google AdWords, … now makes it easier than ever for Google search marketers at companies of …

Article

SAN JOSE, Calif., March 3, 2015 /PRNewswire/ –SMX West — Invoca, the call intelligence company, today unveiled a new version of Invoca for Search. The company’s search marketing suite gives marketers complete insight into the consumer’s path to purchase as they search on any device, and move from online to offline, by connecting mobile and desktop clicks with call intelligence.

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first published: 2015-03-02 14:03:45

Google AdWords News: How to work with the most expensive Google Keywords

Summary of the Article

A recent study into Google keywords by WordStream has revealed the most expensive terms on Google AdWords and with some of them costing as …

Article

Pay per click advertising is a highly effective form of customer acquisition but it can be expensive depending on which keywords your business is targeting. A recent study into Google keywords by WordStream has revealed the most expensive terms on Google AdWords and with some of them costing as much as $50 per click, they are likely to be out of the reach of most small business advertising budgets.

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first published: 2015-03-01 06:22:30

Google AdWords News: Google Piloting App Ads In Google Play Store Search Results

Summary of the Article

Ads are triggered by relevant search queries in the way Google’s AdWords search … Search ads on Google Play will enable developers to drive more …

Article

google-play-name-1920

Google announced today that it is piloting a test to show ads for apps in its Google Play store.

The test is starting with app discovery ads in search results. Ads are triggered by relevant search queries in the way Google’s AdWords search advertising works.

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first published: 2015-02-25 13:41:15

Google AdWords News: Google pledges to teach “crucial” digital skills to a million Europeans

Summary of the Article

Brittin used the blog post to remind entrepreneurs what Google can do for their businesses, pointing to services such as Google AdWords, YouTube …

Article

Google has pledged to teach “crucial” digital skills over the next two years to one million Europeans, many of whom will be entrepreneurs.

We’re announcing that Google will train one million Europeans to learn crucial digital skills by 2016,” wrote the company’s new European leader, Matt Brittin, in a blog post. “We will invest an additional €25 million (£18 million) to broaden our current programs and take them to new markets across Europe to train more small businesses on the digital skills they so need.

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first published: 2015-02-25 10:30:00

Google AdWords News: SEO and AdWords Specialist

Summary of the Article

We are looking for a SEO and AdWords specialist to join our dynamic digital agency in Johannesburg. The successful candidate knows and …

Article

Remuneration: negotiable Basic salary
Location: Johannesburg, Parktown North
Education level: Diploma
Job level: Mid/Senior
Own transport required: Yes
Type:

Job description

We are looking for a SEO and AdWords specialist to join our dynamic digital agency in Johannesburg. The successful candidate knows and understands the role within the overall marketing and digital strategy.

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first published: 2015-02-25 09:00:00

Adwords Enhanced the Adwords Editor

You can now use AdWords Editor to upgrade and manage enhanced campaigns. Once you install AdWords Editor 10.0, you’ll be able to:

 

Tablets Beat PCs in Online Searches

The latest reporting and surveys finds:

  • The findings showed that the conversion rates on tablet search clicks went up a little more than 30 percent last year and by the end of this year, will bypass PC searches.
  • The findings also showed that advertisers spent more than 5 percent more on paid search advertising for tablets last year.
  • Meanwhile, click through rates for those search ads were 37 percent above the PC searches.
  • Another interesting finding is that the cost for tablet search ads increased by 25 percent last year.

 

https://www.zdnet.com/tablets-on-track-for-higher-conversion-click-through-rates-than-pcs-report-7000011150/

Local Search Engine Marketing is King

Local Search Engine Marketing is King.

  • 59 per cent of Internet users submit a query in search engines at least once per day.
  • 76 per cent of users use search engines to find local business information.
  • In 2011 Google disclosed that 40% of mobile search traffic is with local intent.
  • In 2012 Google disclosed that 50% of mobile search traffic is with local intent.
  • In 2012, according to one estimate, 43% of search results on Google carries local search intent.  25% with Bing / Yahoo has local Intent.

 

Google AdWords Secrets & Mistakes to Avoid

Here are some Google AdWords secrets:

Mistake #1

Don’t throw in ‘everything but the kitchen sink.’ The siren-song temptation is to insert every keyword that could possibly apply to the business so that anyone who might ever be possibly interested will enter in one of the numerous keywords and discover it. Doesn’t a dry cleaner want people to know it is “eco friendly” and “uses green products” but is also “same day?” Oh yeah, and it’s a “discount dry cleaner” that happens to be “organic.” The problem is that by being everything to everybody, you appeal to no one. Instead, package a campaign with keywords that target a particular type of customers, and then send them to a page on your website that is suited to serve their needs.

Mistake #2

Don’t be in-your-face. People searching on Google don’t respond a lot to over-the-top advertisements. Nor do they respond to ads that are boring. What is most important is to use the Google AdWords keywords tool or Wordtracker to figure out the terms prospective customers are likely to use to find your business, and then include them in the ad headline. The headlines might look boring to many people, but they will be exactly what you’re customers are looking for. Then show them the benefit and payoff of your product or service right away, and you’re on your way to having an ad with a higher click-through-rate.

Mistake #3

High click-through isn’t always the best goal. There’s a lot of talk about the importance of click-through-rate. After all, you save money if it is higher. But what is the point if the large net you cast doesn’t reel in any customers? Better to write an ad that calls out to precisely the type of customer you are looking for. If you’re selling “sheepskin covers for Ford pickup trucks” that are “custom made,” make that your ad, even if the amount of people looking for that might be low. That way, you avoid click-throughs from people looking for something more general.

Mistake #4

Don’t let Google help you. I often hear from a business owner who was contacted by a Google representative offering to “optimize” his or her ad campaigns. In fact, the most popular Facebook post I’ve ever put out was when I said, “Have you ever allowed Google to ‘help’ you by editing your AdWords campaigns? How’d it turn out?” You can see the fury of responses that I got here. I have rarely heard from a client who did not report that this was an unmitigated disaster. Google AdWords is an amazing creation. But Google’s reps simply don’t know how to build a great Google AdWords campaign because they’ve never had their own money on the line.

Avoid these mistakes and learn through some trial and error, and you will be on your way to an Goolge AdWords campaign that produces results.

 

 

https://news.terra.com/common-google-adwords-mistakes-and-how-to-avoid-them,072d9641bb5a9310VgnVCM20000099cceb0aRCRD.html

Debate: Google’s search pages prioritize ads and services over results – TechSpot News

https://www.techspot.com/news/50069-debate-googles-search-pages-prioritize-ads-and-services-over-results.html