Video Viewers seek out Relatable Content

Video Viewers seek out Relatable Content

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As boundaries between public and private narrows, online video viewers seek out relatable content

We have heard many times, content is king. Increasingly, online viewers demand relatable videos. Here are some reasons:

  • During covid times, our homes became offices, virtual schools, and day care centers. Thus, the once clear line between our public and private lives disappeared.
  • People felt less pressure to project unrealistic images of their lives and grew to expect the same of their favorite creators and the content they produced.
  • With so many people making videos themselves, there are new opportunities to “speak the same language” as viewers in ways that make them feel closer and more connected to your art, brand, or passion.
  • Late-night talk shows adapted to the pandemic and many of TV’s biggest stars started to seem like YouTubers, with the numbers to show for it. The Daily Show, an American news satire program, saw its YouTube viewership grow 45% in 2020 versus the year before.
  • Globally, we saw views of chess-related content grow by over 100% in the past year.

The winners in the world of video are those who manage to break the fourth wall and pull audiences in with their relatability.

In a world where the barriers between public and private have collapsed, the winners in the world of video are those who manage to break the fourth wall and pull audiences in with their relatability.


How to Measure Our Success for Local SEO ?

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better

We will setup these metrics before we start and periodically review with you for your success.

So, what are You doing Today?

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We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!

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Diagnosing a traffic drop? Just breathe! –

A traffic drop or decline is something all of us have come across on multiple occasions. A four-step guide to help you tackle this problem
The post Diagnosing a traffic drop? Just breathe! appeared first on Search Engine Watch.
Source: Read More
SEO, evergreen content, Google Analytics, influencer commentary, organic search, organic traffic, SERPs

Google’s next anticipated update measures and benchmarks website performance, putting user experience at its heart. But understanding Core Web Vitals is key and optimizing for these new rankings isn’t something you can do overnight!

The Way To Diagnose A Website Site Visitors Drop

If you have seen shifts in traffic throughout the website because of a few keyword phrases, then there can be multiple causes. There may be any number of the reason why your Google site visitors dropped suddenly and significantly.

Four Ways To Audit Your Website’s Rating

  1. Google Search Engine Updates

To keep away from being crippled by Google’s updates, use an efficient cross-channel marketing and visitors strategy that features social media and other marketing channels. If your website continues to rank on other search engines like google like Yahoo or Bing, this is an almost positive sign that you’re affected by a Google penalty. The key to figuring out if your web site was impacted by a recent Google update is to verify multiple data factors.

  1. On Page Optimization

The cause might be on-web page optimization. However, there can be multiple areas subject to modifications and consumer interactions which may also affect site visitors. These embrace website redesign, the addition of recent sections, merchandise stock, negative evaluations about Website/Brand, Paid Marketing price range, holidays, global events etc.

  1. Your Competitor’s Efforts

It is also possible that a competitor is probably updating their pages one by one, improving the content material, optimizing key phrases, headers, and HTML tags. In this case, go to the pages in query, see how they compare to your individual pages, and borrow optimization ideas.

  1. Links to your Website

To determine in case your website visitors was impacted as a result of your website having too many low-high quality links, you will want to do a link audit, which begins by exporting your hyperlink graph and doing a deep evaluation.

Five Tips On How To Uncover Potential Causes On Your Traffic Drop Workflow

  1. On/Off Page Optimization

Technical adjustments to the site can alter the way search engines like google and yahoo crawl, render, and index a website’s content. Examples include canonicalization, modifications to URLs, and crawl directives. Take a have a look at the SERPs for a number of the web site’s most essential key phrases. How do they appear now in comparison with before the drop in visitors occurred? Doing this evaluation can offer important clues about the nature of the problem. Once you’ve verified that there is in fact a major drop in visitors and it’s not the direct results of indexing issues, the real detective work begins.

  1. Site Map

Follow Google’s search engine optimization tips and business best practices to attenuate the risk of shedding your site visitors or being penalized. Make sure you submit sitemap with Google Search Console. An often-ignored facet of SEO is just making sure search engines like Google are in a position to correctly crawl and index your web site. A internet crawler needs to be able to crawl a page so as to see its content and needs to have the ability to index a page so as to rank it.

  1. Redirects

Redirects are used to transition users and search engines like google from an old page to a brand new web page. Using 301 redirect indicators to Google that the page has permanently moved. Change the text of your robots.txt file and remove the hyperlinks that disallow the major search engines from accessing these pages in your site which might be essential for natural search visibility.

Similarly, check for incorrect usage of noindex or nofollow tags. If a nofollow attribute is applied to your website’s internal pages, it will immediately influence the PageRank and trigger the location rankings to drop.

  1. Duplicates

Multiple posts on the identical exact subject – If you write two posts on the identical exact matter, Google can have a hard time figuring out which to rank. This could result in your preliminary submit really dropping in rankings. This doesn’t apply to the identical class, but the identical focus keyword.

  1. Google Trends for Research

You can look at Google Trends to see if there are any adjustments that might clarify those discrepancies. You many need to update content.

  1. Google Analytics

Use Google Analytics as your weapon, and restore your web site to glory. It’s very important to look at the big picture in terms of visitors drops.


It’s essential to notice that there isn’t one single rating factor that can make or break your SEO. It’s the combination of all of your technical, on-page, and off-page efforts that work collectively to construct a search engine optimization-friendly website. Search engine optimization is the process of optimizing your website to rank as high as attainable in organic search engine outcomes.

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Local Mapping the Local Essentials

I came across an interesting article on supporting your local ecosystems. I live in Princeton, New Jersey. I have been a believer of be local – buy local ! For me, supporting your local mom & pop stores is all about preserving your local economy. Sure, large box stores add some value, but in today’s world, Amazon has become the large box store next door and can practically deliver you the same day.

So, it makes sense to be local and support your local business. It is all about Local Search Engine Marketing.

Yes, let’s do Local Mapping the Local Essentials !

Here is the article posted by Miriam Ellis:

How should a business operate now? Where is there work to be done? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery.

Frankly, it’s devastating reading headlines forecasting the permanent closure of 7.5 million American SMBs, but while absorbing these, I also spent six weeks shaking the Internet for bathroom tissue before locating some 1,400 miles away.

Point being: Where there’s need, fulfilment can be a public good, and where there’s upheaval, any possibility is worth considering. Necessities are emerging in bold relief on the map of each town and city. Demand must be met by determined small entrepreneurs to keep society functional.

If you have a strong desire to actively support communities in new ways, by either retooling your existing business or even launching a new one, the doors of opportunity are open:

Tools and exercises can help you assess local demand, with the goal of building a stable business based on serving the public exactly what it needs most. What I see emerging is a marketplace that’s essentials first, luxuries second. With a consumer public struggling to get its basic needs met, you want to own the business that grows, sells, or markets the dried beans if you can determine they’ll continue to be a must-have in all times and seasons. Let’s think this through together today.

Local Map Local Essentials

One of the hard lessons so many of us have learned from the past few months is that our local communities are neither prepared for disasters nor sufficiently self-sufficient to meet all basic needs.

Create a local map based on local needs. Once you’ve created your own map, answer these five questions:

1) Based on what I currently know, where in my community are the worst, ongoing local resource deficits? For example, in my community, we make too much alcohol for the residents to drink and don’t grow enough food for them to eat.

2) From what the present emergency is teaching me, which local resources have proven both essential and hard to access during a disaster? For example, there is only minimal manufacture of necessities in my town and a tax base that hasn’t been geared towards safety from wildfire.

3) Where would my existing skills and passions fit most easily into this map today? My skills, for example, would enable me to teach almost any business in town how to market themselves.

4) What new skills and assets would I need if I want to adjust my current offerings or move to a completely different role in my community? Let’s say I wanted to be an organic farmer instead of a local SEO — how could I transition?

5) If large-scale government planning fails to ensure that all members of my community have what they need to support life, what are my options for cooperating with neighbors at a local level to ensure my city or county is more self-sustaining? For example, my city has a Buy Local association I might tap into for large-scale, organized planning.
From this exercise, I want you to be able to tell yourself and others a compelling story about what your place on the map lacks and what it requires to become more self-reliant, as well as begin to gauge where you might personally fit in contributing to solutions.

Changed Demographics

In 1960, 95% of the clothing Americans purchased was made in the US. In the 21st century, that figure has fallen to just 2%. A couple of generations ago, 60% of us lived in rural areas near farms, but today, only 20% of us do.

More Local Jobs

In these days of “buy online, pickup in store” (BOPIS) and same-day delivery, I recommend befriending your city’s library or historic society to gain access to business records depicting the state of local 20th century commerce. See how your community was sustained by the farmer, the tailor, the baker, the vegetable wagon, the milkman, the diaper truck, the cobbler who repaired non-throwaway shoes, the town-supported hospital and doctor who made house calls, and the independent grocer. What you find in the archives could shine a light on creating modern sustainability if trying times and local desire converge in a demand for change.

Once you’ve done as much research as you can into the demand, it’s time to consider how you would promote your offering.

Assess local demand

Now it’s time to research specific demand. How do you know what’s most needed at a local level?

Center your own experience and see if it’s trending.  More than anything else, it’s your powers of local observation that will tell you most about business opportunities. Businesses exist to solve problems, and right now, the problem we’re confronting is local self-sufficiency during times of emergency as well as in better days.

  1. Have I identified an anomalous spike in demand or a permanent need?
  2. Is there explicit value for customers if this demand could be supplied locally instead of via distribution/online channels?
  3. Are there already local companies fulfilling this demand?
  4. If I got into this line of business, who would my local competitors be and how well are they marketing themselves?
  5. What do you know about supply and demand in your community, from lived experience?
  6. See if your need is mentioned in Google’s Rising Retail Categories
  7. Crosscheck demand via keyword research tools
  8. Ask, listen, repeat
  9. Look Back

Market like Ma Perkins

When unemployment peaked at 24.9% and thousands of banks closed in the 1930s, who was still operational? It was Ma Perkins, “mother of the air”, progenitor of content-based marketing and soap operas, and radio star who offered homespun advice to her fictional town while selling Oxydol to the listening public. Realizing that people would still need soap even in hard times, Proctor & Gamble swam against the austerity tide, doubling down on their marketing investments by launching the “Oxydol’s Own Ma Perkins” radio show, making the brand one of the most famous Great Depression- era success stories.

This historic example of tying an essential offering to dedicated communication feels just about right for our current time. Scanning headlines like “Some small businesses are flourishing in the COVID-19 pandemic”, I’m hearing crackling echoes of Ma Perkins in the storytelling ventures of Cleancult’s orange zest cleansers and Tushy’s bidets. There’s precedent behind SEOs telling clients not to pause their marketing right now if they can afford it. Being a visible, reliable resource in this moment isn’t just good for brands — it’s a relief and help for customers.

Tell a Story

For your local business idea, there will be a tandem marketing task ahead of you:

  • Tell a story of and to your local customers and tie it into your offering.
  • Tell such a persuasive story of the need for local resource security that you needn’t go it alone.
  • Help the local business community reimagine itself as a city planning task force with the goal of increased self-sufficiency.
  • Marketing needs to be baked into your business concept — not treated as an afterthought.
  • To broadcast your storytelling to the public in modern times, local radio can still be a great tool

Need Our Help?

We will be delighted to help you map your local strategy. Reach out for us and let us add value to your local presence.

Local Mapping the Local Essentials!

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What Is Google My Business & Why Do I Need It?

In an effort to gain more visibility on Google, many businesses create a Google business listing (known officially as a Business Profile).

If you’re one such business owner, something you might not realize is that creating a Business Profile does not give you management over it, and you need those management and editing capabilities if you want your Business Profile to work for you as an effective SEO and lead generation tool.

So how do you gain management over your Google Business Profile? The answer is that, in addition to creating a free Business Profile, you must also separately create a free Google My Business account for that profile.

You need a separate Google My Business account to manage your Business Profile.

A Google My Business account is the only means by which you can claim ownership of your Business Profile, attain management rights to it, and unlock additional free features to increase your visibility on Google. In this post, I’m going to cover everything you need to know about Google My Business, including:

What Google My Business is
How to use Google My Business effectively
How to use Google My Business for SEO
How to create a Google My Business account
Read on so you can incorporate this free and powerful tool to your marketing toolkit!

What is Google My Business?

As mentioned, Google My Business is a tool that enables you to manage and optimize your Business Profile on Google. So to explain what Google My Business is and how it works, let’s first make sure we’re clear on what a Business Profile is.

Your Business Profile is Google’s term for your Google business listing. Business Profiles appear in Google Maps and in the local results of Google Search.

Business Profiles on Google Search look like this:

Business Profiles on Google Maps look like this:


And Business Profiles on mobile look like this:

Creating a Business Profile is the same thing as adding a place to Google Maps—which is something that anyone (including a random stranger or an automated listing generator) can do. All that Google requires is the business name, location, and category. Once Google confirms it is not a duplicate, they will create the Business Profile for that location. The Business Profile is then open to consumers to leave reviews, add photos, ask questions, and even answer questions. The Business Profile may also get populated with information that Google pulls in from across the web.

What this means is, a Business Profile can exist on its own, apart from a Google My Business account. And whether you created your own Business Profile or not, you don’t have the ability to manage the information it displays or the reviews it collects.

That is where Google My Business comes in. By creating a Google My Business account, you can access, customize, manage, and enhance your Business Profile on Google, all still for free, which we’ll get into next.

How to use Google My Business for local marketing

So we’ve established that Google My Business is not your Business Profile, but rather a tool by which you enhance your Business Profile to boost its visibility and effectiveness. Let’s cover the four core ways you can use this Google My Business to make your profile on Google listing a better local marketing tool.

1. Engage with consumers

There are a lot of ways consumers can interact with your Business Profile, and you use your Google My Business account to engage back with them. You can respond to reviews, answer questions, enable direct messaging, and set up associated alerts. You can even use Google My Business to publish posts to your Business Profile, much like you would with Facebook and other social media platforms.

Your Google My Business dashboard is where you can respond to reviews, publish posts, and answer questions asked on your Business Profile.

2. Highlight your business

A Business Profile alone contains limited information about your business. But through your Google My Business account dashboard, you can provide hours, a link to your website, products and pricing, attributes, and other details that make your business unique. You will also use your Google My Business to make edits and updates as needed.

A complete Business Profile offers a complete snapshot of your business, including its best features, right in the SERP.

3. Gain insights

You can use the Google My Business dashboard to gain key insights on your audience and local search performance. In the analytics tab of the platform, you can see the queries customers are using to find your Business Profile, whether they found you on Google Maps or Google Search, a breakdown of actions taken on your listing, and how your photos are performing compared to other profiles in your category.

4. Perform local SEO

Just as Google has algorithms for ranking its ads and websites, it also has one for ranking Business Profiles. Through your Google My Business dashboard, you can incorporate keywords into your Business Profile and perform other optimizations to help it rank in local results, which we’re going to cover next.

Google My Business can help you optimize your Business Profile to show up in the coveted 3-Pack.

How to use Google My Business for SEO

Google Business Profiles are dynamic. Not only do they change form based on platform, but Google will also prioritize sections of your profile according to the term that was searched as well as the type of information most important to consumers in your category. Even better, Google will embolden keywords in the content of your profile that it thinks are relevant.

But there needs to be information to prioritize and keywords to embolden in your profile in the first place. Just as you (or your agency) would use a content management system like WordPress to optimize your website for search engines, Google My Business is used to optimize your profile and expand your reach. How do you use Google My Business for local SEO? Well, since optimizing for Google is essentially optimizing for searchers, it all comes down to the same three things: targeting, quality of information, and trust.

Target your information

To use Google My Business for SEO, make sure to incorporate relevant keywords into your Business Profile so you can tell Google what you’re trying to rank for. Use them in your “from the business” description, your responses to reviews, your answers to questions, and in the posts you publish. Make sure to incorporate them naturally just as you would with any other SEO strategy.

Include keywords in your description, editable through your Google My Business dashboard.

Maintain quality of information

The completeness and accuracy of your Business Profile impacts its rank, so make sure to provide the requested information in every section of your Google My Business dashboard. Especially important here is your contact information, special hours, and attributes.

Build trust

The final approach to using Google My Business for SEO appeals to the trust component of Google’s algorithm. Keep your information updated and accurate as your business evolves. Keep a steady stream of reviews coming in and respond to them. Also, signal to Google that you are active by regularly uploading photos and publishing posts to your Business Profile through Google My Business.

Reviews and responses appear on your Business Profile. Be sure to manage them through your Google My Business dashboard.

SEO is important for any business, but particularly for small businesses that can use local targeting to compete against large competitors on the SERP. Google is making local SEO even easier with its robust Business Profiles, so a Google My Business account is essential for any business trying to maximize visibility in their local market.

How to sign up for Google My Business

A free tool that turns my Business Profile into a power marketer for my business? Where do I sign up?

To get a Google My Business account, go to and click “Manage now,” which will take you through the steps of creating an account. Remember, a Google My Business Account does not automatically create a Business Profile—it gives you access to it and the ability to add more to it. So you’ll want to make sure you have an existing Business Profile to access.

Also remember that creating Google My Business account does not give you automatic access to your Business Profile. Once you create and are logged into your Google My Business account, you will then need to locate your separate Business Profile on Google Maps and then select the “Claim this business” or “Own this business?” link seen right on the profile. Once you complete that process, your Google My Business account will then be connected with your Business Profile and under your management.

Get started with Google My Business today

With a clear understanding of exactly what Google My Business is, how it works, and how to use it, you can now see that using this free tool isn’t just a good idea for local marketing but a must. Get your Google My Business account up and running now so your Business Profile can outshine your competitors and attract more customers on the world’s most popular search engine.

Source: WordStream

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10 Local Marketing Ideas to Support Your Business

Ten things you can do to boost awareness of your business within your locale and get more customers through your doors.

Your audience doesn’t want more content. They want a more personalized experience.

Your personalized creativity in providing it is the name of the game. Get your game together, here are some ideas:

  1. Create a Google My Business Profile
  2. Create Bing Business Page Profile
  3. Create Targeted Local Ad Campaigns
  4. Offer Referral Incentives on your Website
  5. Create Local Partnerships with businesses
  6. Promote Your Latest Customer Reviews
  7. Promote Your Content on Social Media to Your Local Audience
  8. Create a “Get Directions” Page
  9. Create Educational Videos and Podcasts
  10. Sponsor Local Events To Amplify Your Reach

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How Online Reviews Help Small Businesses

Benefits of Online Reviews

  • Reviews helps you get found by local audience. 
  • Reviews influence which businesses show up in SERP when local consumers search for businesses like yours.
  • They make you look trustworthy.
  • They increase the knowledge and awareness about you.
  • Reviews gives your business credibility of being available for help.
  • Reviews provide important feedback from local customers pointing out your good and bad points.
  • Reviews lets you connect with Customers.
  • Reviews facilitate organic and holistic word-of-mouth advertising.
  • Google My Business.
  • Facebook.
  • Bing Local.
  • Yelp.
  • Angie’s List.
  • FourSquare
  • Superpages
  • Better Business Bureau (BBB)

Why you shouldn’t trust online reviews?

Online reviews have taken a beating. A 2016 study published in The Journal of Consumer Research studied online reviews as rated by Consumer Reports. The reports were not favorable.

However, in the last year (2019), these sites have tightened the review making process and added many more filters to make sure that the reviews are authentic and reflect the sentiments of actual consumers.

Report and Flag Incorrect Reviews

Many websites have now started to provide links for businesses to report inaccurate and malicious reviews.

Here is a list of some of these sites:

Flag inappropriate reviews – Android – Google My Business Help › business › answer

How do I report a review? | Support Center | Yelp › article › How-do-I-report-a-r…

What do I do if I get a negative review? – Trustpilot Support … › en-us › articles › 1150093885…

How do I report a Recommendation about a … – Facebook › help

If you have a bad review and need our help; please feel free to reach us. We will be happy to help !

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What are the SEO challenges for a Multi-location business?

businesses commonly have these challenges when it comes to meeting consumer needs:

  • How can they quickly and easily give directions to consumers?
  • How can each location’s landing page be optimized for local search?
  • How can the ever-increasing mobile shopper surge be leveraged?

Issues Facing Multi-Location Businesses

  • Make sure each store location should have its own unique, well-optimized page. 
  • Make sure your page is indexed and discoverable via internal links.
  • Add opening hours and parking hits.
  • Clearly identified NAP (name, address, phone) information.
  • Local news / identity

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Google Ads: Location extensions help customers

What is Google Business Profile Manager ?

Table of Contents

Google Business Profile Manager is a free service that lets you keep your business information updated across #Google Search and #Google Maps. With Google Business Profile Manager, you can make sure customers are seeing the correct information, like your business description, hours, phone number, and more. Learn more about Google Business Profile Manager.

Curated from Manage your local business presence on Google – AdWords Help

Are you interested in setting up Google Business Profile Manager ?

Your Google Business Profile is a FREE tool that allows you to show how your business appears on Google Search and Google Maps.

The Business Profile is then open to consumers to

  • leave reviews 
  • add photos
  • ask questions and answer questions.
  • Google populates with information that it pulls in from across the web, like Yelp, etc.

We are here to help you with complete management and solution for managing your online presence.

Contact us today to help you with your Google Business Profile

People also ask

  • What is the purpose of Google My Business?
  • What is Google My Business & Why do I need it?
  • What is the difference between Google and Google My Business?
  • Is Google My Business worth it?

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Click here if You are Ready to Order one of our Standard Soultions to Meet Your Google Business Profile Needs ?

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