November 2021 Shouts

Random November 2021 Shouts to Keep You Sharp !

11/23/2021

  • More than two-thirds of respondents perceived at least 50% their Google searches to be local, with very minor differences among countries.
  • And 37% said that at least 70% of their search activity was local. So there’s a fair-sized contingent of very heavy local search users.  
  • This isn’t a behavioral calculation; it’s self-reported data. But it’s a strong indicator that much (or most) of what people search for online is local.
  • This month’s global insights show a world slowly returning to normal, with an increase in searches centered on holiday activities. 
  • Make the most of marketing budgets and engage with new consumer groups.
  • Google announces more exposure and support for local news.
  • New local shopping features for Google Maps (e.g., restaurant prices).
  • Survey: 63% of SMBs “satisfied” with social media marketing.
  • Rethink omnichannel strategies and capitalize on opportunities in CTV and Addressable.
  • With millions of visitors a day, YouTube presents numerous opportunities to enhance the traditional shopping journey.
  • Incorporate first-party data supplemented by second- and third-party data.
  • Despite years of omnichannel rhetoric, most analysts and pundits still treat e-commerce and local retail sales as completely separate
  • Multiple retailers in the US and Europe have shuttered stores, seeking to reduce overhead, in favor of anticipated e-commerce sales booms
  • But those sales expectations may – or likely will – be frustrated because of the way in which stores enable consumers to buy online with confidence
  • In order to succeed now, SMBs must improve their online visibility/discoverability and make it easy for consumers to do business with them. GBP completeness is an absolute must
  • Google PageSpeed Insights update is now live
  • Samsung grows global smartwatch market share (despite mediocrity).
  • The outlook among SMBs directly corresponds to business size: the smallest SMBs are most pessimistic, the largest more optimistic.
  • Build direct relationships with your customers.
  • Ensure your measurement remains accurate and actionable.
  • Drive performance by keeping your ads relevant.
  • DuckDuckGo building new app-tracking prevention for Android.
  • Apple games own App Store reviews for its podcast app.
  • Viable smart glasses are definitely coming – eventually.
  • Pew: 44% of Americans w/o kids (under 50) don’t plan to have them.
  • 47% of Consumers Will Turn to Smartphones for Holiday Shopping
  • Facebook Offers Insights on Emerging Shopping Behaviors
  • Taylor Swift has shattered records and grabbed headlines with re-recorded hits on her “Red” album. Watch the 10-minute Short Film of her most revealing and deeply personal hit, “All Too Well.”
  • Multiple Google Maps Updates in Time for the Holidays
  • Twitter, Search Engine Land Dropping AMP
  • The November 2021 Core Update Is Live
  • Snapchat Adds “Layers” to Snap Map
  • Committing to a hiring strategy that seeks out a wide range of experiences and cultural understanding ensures your company will have its finger on the pulse of customer needs. But diverse perspectives won’t help if you don’t build a culture in which people are encouraged to share.
  • With more than a quarter of the US population living with a disability, it should go without saying that your business website should be accessible. 
  • Looks like folks are getting their holiday shopping done early, suggested by a spike in Contact Growth across industries, especially consumer goods
  • Ad Spend is up 48% after dipping in September, however this recovery was not displayed by large companies
  • Creating campaigns that resonate in the crowded personal care market can be a tall order. 
  • Sales Calls hit an all time high – a pattern we also observed last year – which leads us to predict a drop in November and December
  • The importance of bringing order to your marketing operations processes

11/15/2021

  • In the smart speaker/display market, as of June 2021, Consumer Intelligence Research Partners (CIRP) estimated that Amazon controls 69% of the market, Google has 25%, Apple has 5% and Facebook has 1% (cumulative sales)
  • Google, Facebook, Amazon control 64% of digital ad spending
  • What consumers are expecting from their preferred brands
  • Methods to win and nurture the trust of your consumers
  • Best practices of collecting and using first-party data as third-party cookies fade away
  • The New Jersey Economic Development Authority (NJEDA) Board approved the creation of the Main Street Micro Business Loan, which will provide financing of up to $50,000 to eligible micro-businesses in New Jersey with ten or fewer full-time employees
  • Never post typos again with Undo Tweet. Set a customizable timer of up to 60 seconds to preview, undo, and make changes to your Tweet, reply, thread, or Quote Tweet before it posts to your timeline
  • Amazon released the first generation Echo (feat. Alexa) in November 2014. It’s now seven years old
  • Most of Facebook’s 21 acquisitions since 2018 in gaming and VR
  • New FB shopping features: Group shops, products recs, live shopping
  • Amazon opens 35K sq-ft. cashier-less grocery store in Illinois
  • Google Earth Engine: A powerful “contribution to climate science.”
  • Gathering data isn’t enough. Measurement unlocks success
  • Digital transformation is a journey, and each brand will navigate it in its own way
  • Drive conversions with Performance Max campaigns
  • There’s been growth in searches related to new jobs
  • From people to platforms to governments, concern about online privacy is growing

11/11/2021

  • Google has now new tools for publishers to activate first-party data
  • Another search engine has launched: You.com. It appeared in public beta
  • Yelp has introduced a new scrollable homepage feed featuring local restaurants
  • Professional Profiles are a new tool on Twitter that will enable your business to have a unique and clearly defined presence on the platform
  • 2021 has been a year of high expectations and unprecedented developments in digital marketing
  • The EU’s General Court in Luxembourg has upheld antitrust regulators’ nearly $3 billion fine from 2017, involving Google Shopping search
  • SMBs losing supply chain war to Amazon, Walmart (WaPo)
  • Apple launches “Business Essentials” device management for SMBs
  • NRF predicts ~10.5% holiday sales growth this year, online up to 15%
  • Facebook kills some interest, identity ad-targeting (NYT)
  • SMS marketing boosts revenue for local restaurants

11/10/2021

  • Holiday shopping is starting earlier
Calendar inside circle graph: 31% of U.S. consumers started their holiday shopping in June.
  • Expected scarcity due to supply-chain challenges
Shopping bags inside circle graph: 47% of U.S. consumers expect COVID-19 to impact how they shop this holiday season.
  • More support for local, small businesses
Wrapped gifts inside circle graph: 60% of U.S. consumers who are planning to shop for the holidays say they will shop more at local small businesses.
  • How to avoid duplicate content issues with unique local landing pages for multi-location businesses
  • Why citations still play an important role
  • The importance of competitor research
  • The challenges of managing Google Business Profile at scale
  • Email marketing is essential to any industry and doing a routine clean up can be beneficial to your company’s data reports and conversion rates
  • The holiday season is prime time to hit quota and set your team up for months to come

11/09/2021

  • Today, the platform has over 1 billion monthly users and brands are using TikTok ads to reach them
  • Global marketing can be complicated — and we’re not just talking about scheduling a Zoom meeting across 4 different timezones
  • Celebrating National Entrepreneurship Month…
  • How will personalization and customer experience drive how organizations build and maintain their brand equity?
  • Who will consumers trust with the protection of their first-party data?
  • Google My Business Is Changing Its Name, Again
  • Facebook for Business Is Now Meta for Business
  • Desktop Version of Page Experience Update Slated for February 2022
  • Google Maps Reaches 10 Billion Play Store Downloads
  • Data is useless unless it helps companies make smarter decisions, improve customer experience, and enhance business outcomes
  • Google Maps has more than 10B Android installs (but only a 3.9 rating)
  • Nearly 84% of email is opened on mobile devices, with the iPhone leading the way
  • In October, the FTC notified major US brands that “misleading use of endorsements could lead to major financial penalties.”
  • Companies in nearly every industry seek to use data to make better decisions. But the need for better data in decision-making is just half of the challenge

11/08/2021

  • GMB Rebrands to Google Business Profile: What Does it Mean for Local Businesses?
  • Agility in business is nothing new
  • Businesses have always needed to be agile—experimenting, adapting, and changing—to succeed
  • The difference today is the speed and scale of change required
  • Different ways to increase marketing velocity by focusing on optimizing and becoming more agile in your approach
  • The importance of centralizing work in one place for better visibility and alignment
  • The need to automate workflows and standardize campaign processes to save time

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How Brands are achieving Real Digital Transformation

How Brands are achieving real digital Transformation

Table of Contents

What makes a successful brand in an era of constant disruption?

It’s one that is ready for volatile markets and massive shifts in consumer behavior, supply chains, and society at large, writes Bethany Poole, senior director of ads marketing at Google. 

But how does one prepare for such a world?

The standard answer has been “digital transformation.”

The pandemic accelerated the digital transformation already underway at many companies. Online sales volume has jumped across all brands and globally.

But a retailer’s Digital Transformation should not be about abandoning the physical stores for an exclusively digital storefront. There should be focus instead on making shopping experiences more inventive and inspirational, both online and offline.

But no matter where your business starts, these actions will pay immediate dividends. They’ll help you infuse agility into your plan and create marketing-driven growth for your company’s bottom line, all while future-proofing your business so you’re ready for whatever comes next.

Do you have a plan for Digital Readiness ?

How to Measure Our Success for Local SEO ?

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better

We will setup these metrics before we start and periodically review with you for your success.

So, what are You doing Today?

Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!

Call us Now 855-515-5544

Contact us 24/7 Online with this Web Form

Click here if You are Ready to Order one of our Standard Soultions to Meet Your Digital Marketing Needs ?

cropped Your Local Business 2

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85% of Business Locations Have Re-Opened

Yelp: 85% of Business Locations Have Re-Opened

Table of Contents

Though the Delta variant is still here, local economies are nearly back to normal, according to Yelp’s Q3 economic impact report. The report also documents new business growth, which is stronger in some categories and flat in others.

  • Among local businesses that temporarily closed during the pandemic, 85% have now reopened.
  • That number is pretty consistent across categories, with beauty coming in at 90%.
  • Entertainment and nightlife are seeing triple-digit gains, for example; however, hotels saw the lowest rate of new business growth (15%) in Q3.
  • 15% of SMBs nationally didn’t survive COVID.
  • Movies are still struggling.

Overall new business growth was flat vs. last year. Re-openings and new growth are fueled by rebounding consumer demand, as people return to pre-pandemic routines and activities – except movies – and feel more confident going back indoors.

Source: Yelp

What are your plans for the your local digital marketing?

How to Measure Our Success for Local SEO ?

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better

We will setup these metrics before we start and periodically review with you for your success.

So, what are You doing Today?

Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!

Call us Now 855-515-5544

Contact us 24/7 Online with this Web Form

Click here if You are Ready to Order one of our Standard Soultions to Meet Your Digital Marketing Needs ?

cropped Your Local Business 2

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