Category: #MobileAdvertising

·     Location has scale. To reach the right consumer in the context of where they are and where they’ve been, you need incredible scale – how else would you be able to reach a millennial yoga lover while she is at a nutrition store? At xAd, we grew our platform volume by 8x, ending the year with the ability to reach 300 million unique users each month through the availability of over 300 billion mobile ad impressions.

Google (NASDAQ:GOOGL) faces more competition from Apple, Facebook and others in online ads, but the company is not in danger of losing its lead.

That’s the conclusion from Eric Sheridan, an analyst for UBS Securities, in a research report released late Monday.

“Over the past few months, investors have become increasingly concerned about Google’s positioning in the worlds of digital advertising and mobile computing given the rising/sustained strength of companies such as Apple (NASDAQ:AAPL) and Facebook (NASDAQ:FB),” he wrote.

NEW YORK — Before local media gets too frothed up over beacons as a mobile monetization panacea, Jared Dean would like them to consider some caveats.

Dean, the CTO of app builder StepLeader, says beacons are not a pathway to attribution, the holy grail of marketing. The likelihood of finding users via a palm-sized beacon, showing them a relevant ad and getting them into a store to make a purchase via a coupon or offer served through there smartphone is still remote.

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BELLEVUE, WA–(Marketwired – Mar 3, 2015) – Coming soon to the keyboard of your mobile device: advertisements, as Oversignal today announced the launch of the Oversignal Keyboard, which enables ads on virtual keyboards.

Working in partnership with Sirqul, a leader in mobile commerce technology, Oversignal is leveraging the most heavily trafficked location on mobile devices — the virtual keyboard.

BELLEVUE, WA–(Marketwired – Mar 3, 2015) – Coming soon to the keyboard of your mobile device: advertisements, as Oversignal today announced the launch of the Oversignal Keyboard, which enables ads on virtual keyboards.

Working in partnership with Sirqul, a leader in mobile commerce technology, Oversignal is leveraging the most heavily trafficked location on mobile devices — the virtual keyboard.

BOSTON, MA–(Marketwired – Mar 3, 2015) – Fiksu (www.fiksu.com), the data-fueled mobile marketing technology company, today announced a new Preferred Partner program, and named four certified mobile advertising analytics and attribution partners — adjust, AppsFlyer, Kochava and TUNE. As a result of the partnerships, marketers who choose to use standalone measurement and analytics providers can expect seamless integration with Fiksu’s mobile marketing platform, as well as campaign tracking visibility to closely monitor spending and progress towards marketing goals.

BOSTON, MA–(Marketwired – Mar 3, 2015) – Fiksu (www.fiksu.com), the data-fueled mobile marketing technology company, today announced a new Preferred Partner program, and named four certified mobile advertising analytics and attribution partners — adjust, AppsFlyer, Kochava and TUNE. As a result of the partnerships, marketers who choose to use standalone measurement and analytics providers can expect seamless integration with Fiksu’s mobile marketing platform, as well as campaign tracking visibility to closely monitor spending and progress towards marketing goals.

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The subject of ad viewability continues to be a contentious one throughout the industry, and many are simply confused by various elements of the debate, and rightfully so. It’s pretty confusing. There are so many factors and parties that come into play it’s pretty much a big mess.

[ Advertising]

The subject of ad viewability continues to be a contentious one throughout the industry, and many are simply confused by various elements of the debate, and rightfully so. It’s pretty confusing. There are so many factors and parties that come into play it’s pretty much a big mess.