Mobile Ads: Marchex to Present at Investor Conferences

Summary of the Article

SEATTLE, Mar 03, 2015 (BUSINESS WIRE) — Marchex, Inc. MCHX, +1.96% a mobile advertising technology company, today announced that Marchex …

Article

SEATTLE, Mar 03, 2015 (BUSINESS WIRE) —Marchex,Inc.MCHX, +0.25% a mobile advertising technology company, today announced that Marchex executives will present at the following investor conferences:

Deutsche Bank Media, Internet & Telecom Conference

Conference Date: Tuesday, March 10, 2015

Time: 2:10pm Eastern Time

Location: The Breakers Hotel, Palm Beach, FL

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first published: 2015-03-02 13:52:30

Mobile Ads: Fyber Expands Platform with Introduction of Real Time Bidding

Summary of the Article

Fyber, a mobile advertising technology company, today announced open beta of its Real Time Bidding (RTB) platform. Through RTB –a programmatic …

Article

Written on
Mar 3, 2015
Author
Adotas |

Fiber CFOFyber, a mobile advertising technology company, today announced open beta of its Real Time Bidding (RTB) platform. Through RTB –a programmatic technology–Demand Side Platforms (DSPs) and their advertisers can bid on inventory in real time and apply fine-tuned targeting on the inventory most relevant to them.

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first published: 2015-03-02 13:18:45

Mobile Ads: AcuityAds Inc. and SlimCut Media Announce Partnership to Deliver Innovative In-Article Native …

Summary of the Article

TORONTO, Mar 3, 2015 (Canada NewsWire via COMTEX) — AcuityAds Inc, (AT) a leader in online and mobile advertising, today announced that it …

Article

TORONTO, Mar 3, 2015 (Canada NewsWire via COMTEX) — AcuityAds Inc, (AT) a leader in online and mobile advertising, today announced that it has been selected by SlimCut Media as a Preferred Partner for its Innovative In-Article Native Video Ad Unit “SplitBoxTM.”

This partnership will provide AcuityAds with the ability to deliver in-stream video ad units across the SlimCut Media platform ‘Premium Private Marketplace’, consisting only of premium publishers across North America.

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first published: 2015-03-02 12:56:15

Mobile Ads: bRealTime’s Programmatic Mobile Marketplace Continues Exponential Growth, Reveals 682 …

Summary of the Article

Additionally, with custom high-impact ad units, such as mobile anchors, … Their custom mobile ad units help drive incremental revenue gains while …

Article

NEW YORK, NY–(Marketwired – Mar 3, 2015) – bRealTime, a programmatic division of digital media holding company CPXi, announced today that its preferred programmatic mobile marketplace saw revenue increase 682 percent in 2014, compared to 2013. This year alone, bRealTime’s revenue is up 258 percent as compared to Jan/Feb 2014.

bRealTime’s Programmatic Mobile Marketplace connects programmatic buyers with mobile inventory across apps, the optimized web, and the standard mobile web by giving media buyers tools to leverage direct relationships with mobile publishers.

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first published: 2015-03-02 12:00:00

Mobile Ads: O2 parent Telefonica trials brand-sponsored data plans

Summary of the Article

He said: “I would call that the 1.0 side of the mobile ad-funded market, this is the 2.0 side, which links mobile data connectivity with a brand …

Article

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first published: 2015-03-02 09:45:00

Mobile Ads: On the Eve of Turning 30, AOL Dials Up Mobile and Video

Summary of the Article

By most measures, AOL falls short of the top 10 in terms of mobile ad revenue in the U.S. (To be fair, Google and Facebook tally more than 50 percent, …

Article

fea tim armstrong 01 2015

“Consumers will have a need for really big content brands to curate the world for them.” -AOL CEO Tim Armstrong | Photo: Sasha Maslov

AOL is about to turn 30 years old. In May, the company that basically invented Web surfing hits this milestone—and yet somehow, despite its adulthood, finds itself at the very beginning of a whole new era.

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first published: 2015-03-01 01:52:30

Mobile Ads: Media Monday: Macquarie to acquire 2UE, 2GB, Val Morgan’s new insights division, Fairfax …

Summary of the Article

Media Monday: Macquarie to acquire 2UE, 2GB, Val Morgan’s new insights division, Fairfax creates new mobile ad products …

Article

In Australian media news this week, Macquarie Radio Network will acquire Sydney’s 2UE and 2GB from Fairfax Media, Val Morgan creates a new insights division, Fairfax announces new mobile ad products, and Free TV Australia raises concerns about SBS’ proposed advertising allowance increase.

Macquarie, Fairfax radio merger in Sydney

Macquarie Radio Network (MRN) will acquire Fairfax Media’s 2UE, 2GB and 2CH in Sydney, following the ACCC’s decision not to oppose the proposed move.

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first published: 2015-02-28 23:26:15

Mobile Ads: Supersonic sees big growth for ‘rewarded video ads’ in mobile games (interview)

Summary of the Article

The video ads — which are provided by a number of big mobile ad networks on Supersonic’s platform — are a good way to keep people engaged, …

Article

Gaming execs: Join 180 select leaders from King, Glu, Rovio, Unity, Facebook, and more to plan your path to global domination in 2015. GamesBeat Summit is invite-only — apply here. Ticket prices increase on March 6 Pacific!


Supersonic specializes in in-app monetization and user acquisition for mobile apps and games. And the company has seen skyrocketing growth for its rewarded video ads in 2015.

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first published: 2015-02-28 20:16:25

Mobile Ads: eXelate Launching TV-Mobile Ad Solution: CEO Zagorski

Summary of the Article

“We’ve partnered with Innovid and connected mobile app data with smart TV boxes to be able to dynamically change advertising based on what …

Article

By Robert Andrews on 03/01/2015 8:42 AM @robertandrews

It’s been going for seven years with its customer data services. Now eXelate is also one of the companies helping advertisers knit together messaging in the multi-screen era, with some pretty cool-sounding technology.

“We’ve partnered with Innovid and connected mobile app data with smart TV boxes to be able to dynamically change advertising based on what you’re doing on a mobile phone at the same time,” CEO Mark Zagorski tells Beet.TV in this video interview.

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first published: 2015-02-28 13:30:00

Mobile Ads: 2 Million Reasons to Buy Facebook Inc. Stock

Summary of the Article

Last year, Google generated more than twice as much revenue as Facebook from mobile ads (from search and third party sites), yet Facebook …

Article

Facebook recently announced that it now has 2 million monthly active advertisers on its site, up from 1.5 million last July and 1 million in June 2013. That steep growth trajectory makes the social network a significant threat to Google , which Macquarie analyst Ben Schachter estimates has roughly 4 million active advertisers.

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first published: 2015-02-28 13:07:30