Desktop Advertising: Digital Advertising Alliance (DAA) Enhances Privacy Controls in the Mobile Marketplace with …

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Summary of the Article

DAA’s impor­tant inno­va­tions ensure that con­sumers can con­fi­dent­ly man­age how they receive inter­est-based ads across all desk­top and mobile …

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Article

NEW YORK, Feb. 25, 2015 — The Dig­i­tal Adver­tis­ing Alliance (DAA) today launched two new mobile tools for con­sumers – “App­Choic­es” and the “DAA Con­sumer Choice Page for Mobile Web.” These inno­va­tions sup­ple­ment the self-reg­u­la­to­ry orga­ni­za­tion’s adver­tis­ing trans­paren­cy and choice mech­a­nisms already used by mil­lions of con­sumers for their desk­top browsers.

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[su_spacer]first pub­lished: 2015-02-24 09:56:15[su_divider][otw_is sidebar=otw-sidebar‑3][su_divider][otw_is sidebar=otw-sidebar-11][su_divider][otw_is sidebar=otw-sidebar‑4][su_divider][otw_is sidebar=otw-sidebar‑5][su_spacer]