Google AdWords News: Google Piloting App Ads In Google Play Store Search Results

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Ads are triggered by relevant search queries in the way Google’s AdWords search … Search ads on Google Play will enable developers to drive more …

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Google announced today that it is piloting a test to show ads for apps in its Google Play store.

The test is starting with app discovery ads in search results. Ads are triggered by relevant search queries in the way Google’s AdWords search advertising works.

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first published: 2015-02-25 13:41:15

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