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Google AdWords News: How Google Is Fixing Its Small Business Problem

Small businesses can create big problems for technology companies. Innovations that may appeal to brands often create clutter for smaller marketers, resulting in a product development paradox for many firms.

Summary of the Article

A few years ago, the paradox threatened to undermine the fundamentals of one of Google’s core revenues-generating products, AdWords. In 2011, the …

Article

Small businesses can create big problems for technology companies. Innovations that may appeal to brands often create clutter for smaller marketers, resulting in a product development paradox for many firms.

A few years ago, the paradox threatened to undermine the fundamentals of one of Google’s core revenues-generating products, AdWords.

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first published: 2015-03-03 10:41:15

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