Google AdWords News: How Google Is Fixing Its Small Business Problem

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Summary of the Article

A few years ago, the paradox threatened to undermine the fundamentals of one of Google’s core revenues-generating products, AdWords. In 2011, the …

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Small businesses can create big problems for technology companies. Innovations that may appeal to brands often create clutter for smaller marketers, resulting in a product development paradox for many firms.

A few years ago, the paradox threatened to undermine the fundamentals of one of Google’s core revenues-generating products, AdWords.

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first published: 2015-03-03 10:41:15

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