Google Analytics: What is User Explorer Report?

Last Updated on 17 Nov 2021 by SEO Manager

What is GA’s new User Explorer Report?

Google Analytics is slowly rolling out a new feature called #User Explorer that offers website owners a chance to see, on anonymized basis, very specific visitor interactions across their website.

User Explorer Reporting: A new set of reporting in Google Analytics that allows customers to anonymously analyze individual interactions to their website. User Explorer utilizes your existing anonymous Google Analytics data to deliver incremental insights [and] helps marketers obtain valuable insights need to improve and optimize their site.

The feature is now available in the Audience sections. Anonymous Client ID and User ID will be surfaced in this report as a part of the release.

Curated from Google Analytics’ new User Explorer report shows individual, anonymized website interactions


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What is Google Analytics and how it works?

Google Analytics is configured by insertion of a tracking code in a block of JavaScript code on each of the pages in your website. This tracking code identifies data about the webpage request and pushes this data to the Google Analytics server. This data can be location, date, time, SERP request and more granular information about the page and requester.

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