How to Configure Google Analytics for Local Businesses

How to Configure Google Analytics for Local Businesses

Quick Read: Google Analytics is a powerful tool for businesses of all sizes. When used properly, it generates important information that can help to make valuable business decisions in online marketing or SEO efforts. In this week’s Whiteboard Friday, guest host Alex Ratynski goes through five important steps that local businesses can take to configure Google Analytics efficiently.

Google Analytics is a powerful tool for businesses of all sizes. When used properly, it generates important information that can help to make valuable business decisions in online marketing or SEO efforts. In this week’s Whiteboard Friday, guest host Alex Ratynski goes through five important steps that local businesses can take to configure Google Analytics efficiently.

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Table of Contents


What is Google Analytics and how it works?

Google Analytics is configured by insertion of a tracking code in a block of JavaScript code on each of the pages in your website. This tracking code identifies data about the webpage request and pushes this data to the Google Analytics server. This data can be location, date, time, SERP request and more granular information about the page and requester.

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