YLSEM Website Design 05

How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

Last Updated on 10 May 2023 by SEO Manager

How-to content is one of the most popular types of content on the internet. But what does it mean for your content strategy if how-to content is so popular? Here are a few tips to help you create how-to content that stands out from the crowd.


  • How-to content is one of the most popular types of content on the internet.
  • To create how-to content that stands out from the crowd, focus on quality over quantity, make your content easy to follow, promote your content, and keep your content up-to-date.
  • Here are some additional tips for creating effective how-to content: choose a topic that your audience is interested in, make your content clear and concise, use visuals, and test your content.

How to Create How-To Content That Stands Out from the Crowd

How-to content is one of the most popular types of content on the internet. It’s no wonder, then, that so many businesses are creating how-to content as part of their content marketing strategy.

But what does it mean for your content strategy if how-to content is so popular? Does it mean that you need to create more how-to content in order to compete?

Not necessarily.

In fact, there are a few things you can do to make sure that your how-to content stands out from the crowd.

1. Focus on quality over quantity.

Just because how-to content is popular doesn’t mean that you need to create a lot of it. In fact, it’s better to focus on creating a few high-quality how-to articles than it is to create a lot of low-quality content.

When you create high-quality how-to content, you’re showing your audience that you’re an expert in your field. This will build trust and credibility with your audience, which will make them more likely to do business with you.

2. Make your how-to content easy to follow.

No one wants to read a how-to article that’s full of jargon and technical terms. If you want your audience to actually read your how-to content, you need to make it easy to follow.

Use clear and concise language, and break up your content into small, easy-to-digest chunks. You can also use images and videos to help illustrate your points.

3. Promote your how-to content.

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Once you’ve created your how-to content, you need to promote it so that people can find it. There are a number of ways to promote your how-to content, including:

  • Sharing it on social media
  • Submitting it to directories
  • Guest blogging
  • Writing about it on your blog

4. Keep your how-to content up-to-date.

Technology is constantly changing, so it’s important to keep your how-to content up-to-date. This will ensure that your audience is always getting the most accurate and helpful information possible.

By following these tips, you can create how-to content that will stand out from the crowd and help you achieve your content marketing goals.

Here are some additional tips for creating effective how-to content:

  • Choose a topic that your audience is interested in. When you’re choosing a topic for your how-to content, it’s important to consider what your audience is interested in. What problems are they facing? What questions do they have? By choosing a topic that your audience is interested in, you’ll increase the chances that they’ll read and share your content.
  • Make your content clear and concise. No one wants to read a how-to article that’s full of jargon and technical terms. Make sure your content is clear and concise, and that it’s easy for your audience to understand.
  • Use visuals. Visuals can help to break up your content and make it more engaging. Consider using images, videos, or infographics to illustrate your points.
  • Test your content. Once you’ve created your how-to content, it’s important to test it to make sure it’s effective. Ask friends, family, or colleagues to read your content and give you feedback. You can also use tools like Google Analytics to track how people are interacting with your content.

By following these tips, you can create how-to content that is informative, engaging, and effective.


How-to Content and is working?

Content is still king. In fact, it is more important than ever before. With so much noise and clutter online, it is more important than ever to create content that is informative, engaging, and valuable to your audience.

Good content can help you to:

  • Build trust and credibility with your audience
  • Generate leads and sales
  • Improve your search engine ranking
  • Increase brand awareness
  • Boost social media engagement
  • And more

If you want to succeed in today’s digital world, you need to focus on creating good content. Invest in quality content writers and editors, and make sure that your content is always up-to-date and relevant. Good content is an investment that will pay off for years to come.

Finding how-to opportunities in Content Writing

How-to content is a great way to provide value to your audience and attract new readers. It can also help you improve your search engine ranking and boost your website traffic.

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Here are a few tips for finding how-to opportunities in content writing:

  • Start with a problem. What are your readers struggling with? What questions do they have? Once you know what they’re looking for, you can start brainstorming how-to articles that will solve their problems.
  • Be specific. The more specific your how-to articles are, the more helpful they’ll be to your readers. For example, instead of writing a general article on how to cook chicken, write a how-to article on how to cook grilled chicken breast.
  • Use visuals. Visuals can help to break up your text and make your how-to articles more engaging. Consider using images, videos, or infographics to illustrate your points.
  • Test your content. Once you’ve created your how-to articles, it’s important to test them to make sure they’re effective. Ask friends, family, or colleagues to read your content and give you feedback. You can also use tools like Google Analytics to track how people are interacting with your content.

By following these tips, you can create how-to content that is informative, engaging, and effective.

Here are some additional tips for finding how-to opportunities in content writing:

  • Look for trends. What are the latest trends in your industry? What are people searching for online? By keeping an eye on trends, you can find new and interesting topics for your how-to articles.
  • Talk to your audience. Ask your readers what they’re interested in learning more about. You can do this through surveys, social media polls, or even just by talking to them directly.
  • Be creative. Don’t be afraid to think outside the box when it comes to how-to content. There are endless possibilities for how you can help your audience solve their problems.

By following these tips, you can find how-to opportunities in content writing that will help you reach your target audience and achieve your content marketing goals.

Research what’s being asked online.

Here are a few ways to research what’s being asked online:

  • Use Google Trends. Google Trends is a tool that shows you how often people are searching for different terms on Google. This can be a great way to find out what people are interested in and what questions they’re asking.
  • Use social media. Social media is another great way to research what people are asking online. You can use tools like Google Analytics to track what people are searching for on your website and social media pages. You can also use social media listening tools to track what people are saying about your brand and your competitors.
  • Read forums and blogs. Forums and blogs are a great way to get insights into what people are asking online. You can read through forums and blogs to see what questions people are asking and what problems they’re facing.
  • Ask your customers. One of the best ways to find out what people are asking online is to ask your customers directly. You can do this through surveys, customer interviews, or even just by talking to them in person.
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By following these tips, you can get a good understanding of what people are asking online. This information can be invaluable when it comes to creating content that is relevant and informative to your target audience.

Getting creative with how-to content for your positioning

There are many reasons why you might want to create a guide that already exists, even if it’s just to do a better job in one way or another. Here are a few reasons why you might want to create a new guide:

  • To improve the quality of the content. The existing guide may be outdated, inaccurate, or incomplete. You can create a new guide that is more accurate, up-to-date, and comprehensive.
  • To make the content more accessible. The existing guide may be difficult to understand or use. You can create a new guide that is easier to understand and use.
  • To add new information. The existing guide may not cover all of the topics that you want to cover. You can create a new guide that includes all of the information that you want to share.
  • To target a different audience. The existing guide may be aimed at a different audience than you are targeting. You can create a new guide that is aimed at your specific audience.

No matter what your reason for creating a new guide, it’s important to make sure that it is high-quality and informative. By following the tips above, you can create a guide that is both helpful and valuable to your readers.

Results Speak for themselves

When you’re clear about what you want to teach people, it’s much easier to create content that is both informative and engaging. Here are a few tips for creating content that achieves results:

  • Be clear about your goals. What do you want to achieve with your content? Do you want to educate your audience, entertain them, or persuade them to take action? Once you know your goals, you can create content that is specifically tailored to achieve them.
  • Know your audience. Who are you writing for? What are their needs and interests? Once you know your audience, you can tailor your content to speak to them in a way that they will understand and appreciate.
  • Be informative and engaging. Your content should be informative and engaging. It should provide your audience with valuable information in a way that is interesting and easy to read.
  • Use visuals. Visuals can help to break up your text and make your content more engaging. Consider using images, videos, or infographics to illustrate your points.
  • Promote your content. Once you’ve created your content, you need to promote it so that people can find it. Share it on social media, submit it to directories, and reach out to influencers in your industry.

By following these tips, you can create content that achieves results.