July 2021 News Snippets

Table of Contents

July 2021

News Snippets

  • Continue marketing and reallocate your marketing budget mix
  • Engage with new segmented consumer groups
  • Focus on the end-to-end journey
  • Rethink multichannel marketing strategies
  • Go granular on your date with first-party data supported with second- and third-party data
  • This era of adoption and adaptation

Facebook Expands its e-Commerce Efforts.

According to eMarketer, U.S. social commerce sales will rise by 35% to $36.09 billion in 2021, accounting for 4.3% of total ecommerce sales. Facebook.com is making moves to capitalize on this trend, launching Shops on WhatsApp and Facebook Marketplace, which were previously only on Instagram and the main Facebook interface. Sprinkle in some virtual reality and artificial intelligence and it’s a recipe for extending audience reach and making online selling more high-tech.​​ Date: July 29, 2021

News and Ideas from Around the Web

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Keywords: PPC, Digital Marketing, Search Engine Marketing, SEO Audit, Optimization, YouTube, Ads, Local, Law Firm, Google, Ranking

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