Local Citations is any online mention of the name, address, and phone number (NAP) for a local business. These local citations may be sourced from a local business directory, on websites and on social media platforms.
NAP is acronym for Name, Address, and Phone Number.
Correct and consistent NAP is a critical factor in local SEO. This in turn influences SERP results for Google, Bing, Yahoo, Duckduckgo and other search engines show for local intent searches.
Numerous accurate, consistent and relevant citations helps your customers identify you, your products and your services. Each citation may have unique information about your business or organization and together all the signals form a larger picture of your relevance in SERP results.