Summary of the Article
Crossrider has acquired Ajillion, a white-label mobile management platform, and mobile ad network DefinitiMedia to tap into this market, which is …
While Crossrider (CROS), which listed in September 2014, is yet to fulfil its ambition of being “the de facto platform for delivering relevant web and mobile adverts to billions of people”, its maiden results certainly showed it is moving in the right direction. Following its $75m (£50m) IPO, the company, which provides services to increase the cost-effectiveness of digital advertising, increased its monthly users by a third to 200m and has grown daily “monetised” advertising spaces by 12 per cent to 1.8bn, helping to drive sales up almost fivefold.
first published: 2015-03-10 10:52:30