Mobile Ads: DAA Boosts Consumer Control Tools For Mobile Ads

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Summary of the Article

The Dig­i­tal Adver­tis­ing Alliance is launch­ing two new mobile broad­band tools to help con­sumers iden­ti­fy and, if they choose, opt out of behav­ioral …

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Article

The Dig­i­tal Adver­tis­ing Alliance is launch­ing two new mobile broad­band tools to help con­sumers iden­ti­fy and, if they choose, opt out of behav­ioral online adver­tis­ing by par­tic­i­pat­ing com­pa­nies.

One is App­Choic­es, avail­able on Google PlayTM, Apple App StoreSM, and Ama­zon Store, and the oth­er a mobile-opti­mized Con­sumer Choice Page.

“This evo­lu­tion in the DAA’s choice plat­forms adapts con­sumer-friend­ly, inde­pen­dent­ly enforce­able pri­va­cy con­trols to the fast-grow­ing mobile medi­um,” said DAA in announc­ing the new mobile tools.

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[su_spacer]first pub­lished: 2015-02-24 10:03:17[su_divider][otw_is sidebar=otw-sidebar‑3][su_divider][otw_is sidebar=otw-sidebar-10][su_divider][otw_is sidebar=otw-sidebar‑4][su_divider][otw_is sidebar=otw-sidebar‑5][su_spacer]