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Mobile Ads: eXelate Launching TV-Mobile Ad Solution: CEO Zagorski

By Robert Andrews on 03/01/2015 8:42 AM @robertandrews

It’s been going for seven years with its customer data services. Now eXelate is also one of the companies helping advertisers knit together messaging in the multi-screen era, with some pretty cool-sounding technology.

Last Updated on 16 Apr 2021 by wn

Summary of the Article

“We’ve partnered with Innovid and connected mobile app data with smart TV boxes to be able to dynamically change advertising based on what …

Article

By Robert Andrews on 03/01/2015 8:42 AM @robertandrews

It’s been going for seven years with its customer data services. Now eXelate is also one of the companies helping advertisers knit together messaging in the multi-screen era, with some pretty cool-sounding technology.

“We’ve partnered with Innovid and connected mobile app data with smart TV boxes to be able to dynamically change advertising based on what you’re doing on a mobile phone at the same time,” CEO Mark Zagorski tells Beet.TV in this video interview.

Culled From

first published: 2015-02-28 13:30:00

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