Mobile Ads: eXelate Launching TV-Mobile Ad Solution: CEO Zagorski

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“We’ve partnered with Innovid and connected mobile app data with smart TV boxes to be able to dynamically change advertising based on what …

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By Robert Andrews on 03/01/2015 8:42 AM @robertandrews

It’s been going for seven years with its customer data services. Now eXelate is also one of the companies helping advertisers knit together messaging in the multi-screen era, with some pretty cool-sounding technology.

“We’ve partnered with Innovid and connected mobile app data with smart TV boxes to be able to dynamically change advertising based on what you’re doing on a mobile phone at the same time,” CEO Mark Zagorski tells Beet.TV in this video interview.

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first published: 2015-02-28 13:30:00

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