Summary of the Article
“Mobile ad campaigns are a powerful tactic for marketers. But with that power comes a layer of complexity generated by the ad buying and tracking …
BOSTON, MA–(Marketwired – Mar 3, 2015) – Fiksu (www.fiksu.com), the data-fueled mobile marketing technology company, today announced a new Preferred Partner program, and named four certified mobile advertising analytics and attribution partners — adjust, AppsFlyer, Kochava and TUNE. As a result of the partnerships, marketers who choose to use standalone measurement and analytics providers can expect seamless integration with Fiksu’s mobile marketing platform, as well as campaign tracking visibility to closely monitor spending and progress towards marketing goals.
first published: 2015-03-02 14:48:45