Mobile Ads: Flipkart Acquires Mobile Ad Network Company AdIQuity

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Making its first acquisition in the year, ecommerce major Flipkart has acquired Bengaluru based AdIQuity, a global mobile ad network enabling app …

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Making its first acquisition in the year, ecommerce major Flipkart has acquired Bengaluru based AdIQuity, a global mobile ad network enabling app developers and mobile publishers generate revenues from their mobile inventory. The financial details of the deal remain undisclosed.

AdIQuity is backed by VC’s like Sequoia Capital and Sandstone Capital and has raised $15 Mn across two rounds in 2006 ($7 Mn) and 2008 ($8 Mn).

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first published: 2015-03-08 05:03:45

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