Mobile Ads: Fyber Expands Platform with Introduction of Real Time Bidding

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Fyber, a mobile advertising technology company, today announced open beta of its Real Time Bidding (RTB) platform. Through RTB –a programmatic …

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Written on
Mar 3, 2015
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Adotas |

Fiber CFOFyber, a mobile advertising technology company, today announced open beta of its Real Time Bidding (RTB) platform. Through RTB –a programmatic technology–Demand Side Platforms (DSPs) and their advertisers can bid on inventory in real time and apply fine-tuned targeting on the inventory most relevant to them.

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first published: 2015-03-02 13:18:45

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