Mobile Ads: Google AdWords Converts Flash-Built Advertisements To HTML5

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Summary of the Article

“Now that mobile is gen­er­at­ing near­ly half of all ad traf­fic, and iOS the bulk of that, Google has to ensure that the ads it can serve will work across …

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Article

Mobile Ads: Google AdWords Converts Flash-Built Advertisements To HTML5

Google released a fea­ture Wednes­day that auto­mat­i­cal­ly con­verts Flash into HTML5 markup lan­guage when uploaded to AdWords. It will help mobile devices that can­not read Flashren­der adver­tise­ments on Web pages.

Many mobile devices and some browsers do not sup­port Flash. The move gives adver­tis­ers bet­ter access to the por­tion of Google Dis­play Net­work inven­to­ry tha­ton­ly rec­og­nizes HTML5.

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[su_spacer]first pub­lished: 2015-02-24 19:05:03[su_divider][otw_is sidebar=otw-sidebar‑3][su_divider][otw_is sidebar=otw-sidebar-10][su_divider][otw_is sidebar=otw-sidebar‑4][su_divider][otw_is sidebar=otw-sidebar‑5][su_spacer]

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