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Summary of the Article

Google touts that this move fur­ther enhances its mobile ad for­mats, mak­ing for a seam­less expe­ri­ence for adver­tis­ers and users alike. Since many …

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Article

Europe Antitrust Google

Google today has announced that it is intro­duc­ing a way to auto­mat­i­cal­ly con­vert Adobe Flash-based ads to HTML5. Google says that eli­gi­ble Flash ad cam­paigns, both exist­ing and new, will auto­mat­i­cal­ly be con­vert­ed to HTML5 when uploaded through AdWords, AdWords Edi­tor, and a vari­ety of third-par­ty tools.

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[su_spacer]first pub­lished: 2015-02-24 21:00:00[su_divider][otw_is sidebar=otw-sidebar‑3][su_divider][otw_is sidebar=otw-sidebar-10][su_divider][otw_is sidebar=otw-sidebar‑4][su_divider][otw_is sidebar=otw-sidebar‑5][su_spacer]

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