Mobile Ads: Google’s new smartphone ad format allows customers to call directly by tapping a button

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Summary of the Article

Google is rolling out a mobile ad for­mat that will allow smart­phone users to call an adver­tis­er direct­ly from their ad, rather than click­ing through to their …

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Article

Google is rolling out a mobile ad for­mat that will allow smart­phone users to call an adver­tis­er direct­ly from their ad, rather than click­ing through to their web­site.

The ad for­mat, called call-only cam­paigns, fea­tures the advertiser’s name, along with a short descrip­tion of their busi­ness and a call but­ton.

Call-only cam­paigns will have the same cost-per-click (CPC) cost as a stan­dard ad that links to a web­site, even though Google claims the call but­ton typ­i­cal­ly increas­es click-through rates by 6–8%.

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[su_spacer]first pub­lished: 2015-02-22 00:56:15[su_divider][otw_is sidebar=otw-sidebar‑3][su_divider][otw_is sidebar=otw-sidebar-10][su_divider][otw_is sidebar=otw-sidebar‑4][su_divider][otw_is sidebar=otw-sidebar‑5][su_spacer]

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