Mobile Ads: Identify and Cater to Mobile Users

Summary of the Article

There was a time in the not-so-distant past when mobile digital ads were an afterthought for many businesses and desktop computers garnered the …

Article

Richard HartleyThere was a time in the not-so-distant past when mobile digital ads were an afterthought for many businesses and desktop computers garnered the lion share of all web traffic. In 2014, however, smartphone and tablet sales grossly outnumbered PC sales, and that gap has only continued to widen.

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first published: 2015-03-03 06:45:00

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