Mobile Ads: Neuroscience Study on How Consumers Visually Process Mobile Ads–Conclusion? Go Native

Summary of the Article

Marking the first time neuroscience has been used to study native mobile ads, the research found that, similarly to editorial posts, native …

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Written on
Mar 11, 2015
Author
Adotas |

Greenberg CEOSharethrough, the leading native advertising automation company, today announced the results of a year-long study it commissioned from Nielsen to determine how consumers visually process mobile ads.

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first published: 2015-03-10 09:56:15

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