Summary of the Article
People know a great ad when they see one, but getting that ad to right people at … Use mobile video ads to take advantage of this undivided attention.
People know a great ad when they see one, but getting that ad to right people at the right time is an art unto itself. As innovation in advertising technology renders old tactics obsolete, it also opens new opportunities to reach your audience.
The central questions in digital advertising today are: Where will people listen? What content will they engage with? How do I reach them? The answers are key to understanding four trends that are shaping the industry.
first published: 2015-02-24 15:45:00