Mobile Ads: Travel, Entertainment Lead Growth in Mobile Ad Banner Market

[otw_is sidebar=otw-sidebar-1][su_spacer]

Summary of the Article

Shares of impres­sions for ban­ner and inter­sti­tial for­mat type ads con­tin­ue to grow in the mobile adver­tis­ing space, accord­ing to the lat­est report from …

[su_spacer][otw_is sidebar=otw-sidebar-2][su_divider]

Article

The video com­ple­tion rate was 59 per­cent in stan­dard expand­able ban­ners, and even high­er (71 per­cent) in smart video expand­able ban­ners.

Shares of impres­sions for ban­ner and inter­sti­tial for­mat type ads con­tin­ue to grow in the mobile adver­tis­ing space, accord­ing to the lat­est report from Celtra.Banner impres­sions now rep­re­sent over a quar­ter of all request­ed impres­sions, and since the fourth quar­ter, which includes the hol­i­day shop­ping sea­son, the retail indus­try rep­re­sents more than 20 per­cent of all quar­ter­ly request­ed impressions.The report found the per­for­mance of ban­ners has dou­bled this quar­ter, with the indus­try wit­ness­ing high­er unit engage­ment rate, video play rate and video com­ple­tion rate.On inter­sti­tials, unit engage­ment rate has increased too, from 2.5 per­cent to 3.4 per­cent, while ad expan­sion rate for expand­able ban­ners remains unchanged at 0.66 per­cent.

[su_divider]

Culled From

[su_spacer]first pub­lished: 2015-02-24 14:37:10[su_divider][otw_is sidebar=otw-sidebar-3][su_divider][otw_is sidebar=otw-sidebar-10][su_divider][otw_is sidebar=otw-sidebar-4][su_divider][otw_is sidebar=otw-sidebar-5][su_spacer]

Get an awesome sticky message bar!Download