Mobile Ads: TV ad for ‘world’s slimmest phone’ banned for objectifying women

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Summary of the Article

The Adver­tis­ing Stan­dards Author­i­ty took the action after rul­ing that the advert for a Kazam mobile phone con­tained “sex­u­al­ly sug­ges­tive” scenes and …

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Article

A TV ad for the “world’s slimmest phone” has been banned for objec­ti­fy­ing women.

The Adver­tis­ing Stan­dards Author­i­ty took the action after rul­ing that the advert for a Kazam mobile phone con­tained “sex­u­al­ly sug­ges­tive” scenes and was “like­ly to cause seri­ous offence to some view­ers”.

The TV cam­paign opened with the shot of the back of a woman walk­ing around a house in her under­wear.

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[su_spacer]first pub­lished: 2015-02-24 10:22:44[su_divider][otw_is sidebar=otw-sidebar-3][su_divider][otw_is sidebar=otw-sidebar-10][su_divider][otw_is sidebar=otw-sidebar-4][su_divider][otw_is sidebar=otw-sidebar-5][su_spacer]

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