Mobile Ads: UK first country in which digital ad spend tops 50%

[otw_is sidebar=otw-sidebar‑1][su_spacer]

Summary of the Article

Online and mobile ad spend is fore­cast to grow 9.5% in 2015, com­pared to just 1.6% for tra­di­tion­al adver­tis­ing. Over­all ad spend in the UK is pre­dict­ed …

[su_spacer][otw_is sidebar=otw-sidebar‑2][su_divider]

Article

Mobile Ads: UK first country in which digital ad spend tops 50%

The study fore­casts that £8 bil­lion (US$12.3 bil­lion) will be spent on dig­i­tal adver­tis­ing in the U.K. dur­ing 2015. That fig­ure rep­re­sents 50.4% of total ad spend and is dou­ble that spent on tele­vi­sion (£3.8 billion/US$5.8 bil­lion) which accounts for 24%.

Print (£2.5 billion/US$3.8 bil­lion) accounts for the next largest chunk (16%) while out­door (£910 million/US$1.4 bil­lion), radio (£492 million/US$757 mil­lion) and cin­e­ma (£179 million/US$275 mil­lion) will account for the remain­ing 10%.

[su_divider]

Culled From

[su_spacer]first pub­lished: 2015-02-22 02:48:45[su_divider][otw_is sidebar=otw-sidebar‑3][su_divider][otw_is sidebar=otw-sidebar-10][su_divider][otw_is sidebar=otw-sidebar‑4][su_divider][otw_is sidebar=otw-sidebar‑5][su_spacer]

Get an awesome sticky message bar!Download