Mobile Ads: What xAd learned about location in its big year of growth

Summary of the Article

People now rely on their phones for everything, yet ad spend still lags behind. What will finally tip the scales to mobile advertising is marketers’ …

Article

·     Location has scale. To reach the right consumer in the context of where they are and where they’ve been, you need incredible scale – how else would you be able to reach a millennial yoga lover while she is at a nutrition store? At xAd, we grew our platform volume by 8x, ending the year with the ability to reach 300 million unique users each month through the availability of over 300 billion mobile ad impressions.

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first published: 2015-03-02 22:30:00

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