Mobile Ads: Xaxis Defends Business Model; New Ad Strategy For NYT Mag

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Summary of the Article

“We have 121 advertising pages – 42 new advertisers representing 17 … Meanwhile, the former CMO of mobile ad network Jumptap (acquired by …

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WPP’s Competitive Edge

In an interview with Beet.TV, Xaxis Chairman David Moore once again defends the holding company’s media buying/selling model. Xaxis is not a trading desk, he insists, it’s a media company. “The time and materials model has become an antiquated way of doing business in the media world,” he says, pointing out that other agency holding companies are starting to follow suit (*cough* Omnicom).


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