Mobile Ads: Xaxis Defends Business Model; New Ad Strategy For NYT Mag

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Summary of the Article

“We have 121 adver­tis­ing pages – 42 new adver­tis­ers rep­re­sent­ing 17 … Mean­while, the for­mer CMO of mobile ad net­work Jump­tap (acquired by …

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Article

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WPP’s Com­pet­i­tive Edge

In an inter­view with Beet.TV, Xax­is Chair­man David Moore once again defends the hold­ing company’s media buying/selling mod­el. Xax­is is not a trad­ing desk, he insists, it’s a media com­pa­ny. “The time and mate­ri­als mod­el has become an anti­quat­ed way of doing busi­ness in the media world,” he says, point­ing out that oth­er agency hold­ing com­pa­nies are start­ing to fol­low suit (*cough* Omni­com).

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[su_spacer]first pub­lished: 2015-02-22 05:03:45[su_divider][otw_is sidebar=otw-sidebar‑3][su_divider][otw_is sidebar=otw-sidebar-10][su_divider][otw_is sidebar=otw-sidebar‑4][su_divider][otw_is sidebar=otw-sidebar‑5][su_spacer]