Mobile Ads: Yahoo’s Strategy Behind Launch Of New Mobile Developer Suite

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Summary of the Article

Yahoo aims to further tap into the mobile ad industry, which is expected to grow to $40 billion by 2020. In this note, we will explore the latest offering, …

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Article

Yahoo! (NASDAQ:YHOO) announced last week a new mobile developer suite at its first mobile developer conference. [1] The suite for developers is designed to help developers measure, advertise, monetize and enhance their mobile apps. This suite reaffirms Yahoo’s commitment to its growth businesses — mobile, social, native and video. Yahoo hopes that through this effort it will be able to attract more mobile developers for its properties.

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[su_spacer]first published: 2015-02-24 18:11:15[su_divider][otw_is sidebar=otw-sidebar-3][su_divider][otw_is sidebar=otw-sidebar-10][su_divider][otw_is sidebar=otw-sidebar-4][su_divider][otw_is sidebar=otw-sidebar-5][su_spacer]