Summary of the Article
Yahoo aims to further tap into the mobile ad industry, which is expected to grow to $40 billion by 2019. In this note, we will explore the latest offering, …
Yahoo! (NASDAQ:YHOO) announced last week a new mobile developer suite at its first mobile developer conference.  The suite for developers is designed to help developers measure, advertise, monetize and enhance their mobile apps. This suite reaffirms Yahoo’s commitment to its growth businesses — mobile, social, native and video. Yahoo hopes that through this effort it will be able to attract more mobile developers for its properties.
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