Mobile Ads: Yahoo’s Strategy Behind Launch Of New Mobile Developer Suite

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Summary of the Article

Yahoo aims to fur­ther tap into the mobile ad indus­try, which is expect­ed to grow to $40 bil­lion by 2019. In this note, we will explore the lat­est offer­ing, …

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Yahoo! (NASDAQ:YHOO) announced last week a new mobile devel­op­er suite at its first mobile devel­op­er con­fer­ence. [1] The suite for devel­op­ers is designed to help devel­op­ers mea­sure, adver­tise, mon­e­tize and enhance their mobile apps. This suite reaf­firms Yahoo’s com­mit­ment to its growth busi­ness­es — mobile, social, native and video. Yahoo hopes that through this effort it will be able to attract more mobile devel­op­ers for its prop­er­ties.


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[su_spacer]first pub­lished: 2015-02-24 18:11:15[su_divider][otw_is sidebar=otw-sidebar‑3][su_divider][otw_is sidebar=otw-sidebar-10][su_divider][otw_is sidebar=otw-sidebar‑4][su_divider][otw_is sidebar=otw-sidebar‑5][su_spacer]

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