Mobile Ads: Yahoo’s Strategy Behind Launch Of New Mobile Developer Suite

Summary of the Article

Yahoo aims to further tap into the mobile ad industry, which is expected to grow to $40 billion by 2020. In this note, we will explore the latest offering, …


Yahoo! (NASDAQ:YHOO) announced last week a new mobile developer suite at its first mobile developer conference. [1] The suite for developers is designed to help developers measure, advertise, monetize and enhance their mobile apps. This suite reaffirms Yahoo’s commitment to its growth businesses — mobile, social, native and video. Yahoo hopes that through this effort it will be able to attract more mobile developers for its properties.

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first published: 2015-02-24 18:11:15

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