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Mobile Ads: Google On Verge Of Buying InMobi For $1 Billion

Summary of the Article

Google’s acquisition of InMobi for $1 billion would solidify its position as the top player in mobile application ad installations and advertising.

Article

Google’s acquisition of InMobi for $1 billion would solidify its position as the top player in mobile application ad installations and advertising. The combination of the two companies, reportedlyin talks, would turn Google into a powerhouse, leaving Facebook in the dust.

Bangalore-based InMobi helps companies target advertising to phone and mobile device users.

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first published: 2015-03-10 17:37:30

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Mobile Ads: Increased Amount of Data from Multiple Devices Boosts Mobile Advertising in Latin America, Finds …

Summary of the Article

Latin American brands are turning to mobile advertising not only because it reaches consumers on the go but also because it fulfils different …

Article

SAO PAULO, Brazil, March 11, 2015 /PRNewswire/ — The proliferation of smartphones, tablets and other mobile devices has created a catch-22 situation for mobile advertisers. While on the one hand, the customer pool has expanded vastly, the diversity of platforms and operating systems challenges advertisers to attract a true audience.

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first published: 2015-03-10 16:52:30

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Mobile Ads: Forget Viewability – Nielsen Study Shows What’s On Mobile Users’ Minds

Summary of the Article

Native ads on mobile sites receive twice as much “visual focus” from consumers compared to banners on mobile devices, a new report claims.

Article

Native ads on mobile sites receive twiceas much “visual focus” from consumers compared to banners on mobile devices, according to a new Sharethrough-commissioned Nielsen study.

The results were gathered after a year-longstudy of how consumers “visually processed” mobile ads. Nielsen’s Neuro lab used eye-tracking technology and neuroscience to track subconscious brain signals during tests.

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first published: 2015-03-10 14:37:30

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Mobile Ads: Crossrider plans mobile push

Summary of the Article

Crossrider has acquired Ajillion, a white-label mobile management platform, and mobile ad network DefinitiMedia to tap into this market, which is …

Article

While Crossrider (CROS), which listed in September 2014, is yet to fulfil its ambition of being “the de facto platform for delivering relevant web and mobile adverts to billions of people”, its maiden results certainly showed it is moving in the right direction. Following its $75m (£50m) IPO, the company, which provides services to increase the cost-effectiveness of digital advertising, increased its monthly users by a third to 200m and has grown daily “monetised” advertising spaces by 12 per cent to 1.8bn, helping to drive sales up almost fivefold.

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first published: 2015-03-10 10:52:30

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Mobile Ads: Neuroscience Study on How Consumers Visually Process Mobile Ads–Conclusion? Go Native

Summary of the Article

Marking the first time neuroscience has been used to study native mobile ads, the research found that, similarly to editorial posts, native …

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Written on
Mar 11, 2015
Author
Adotas |

Sharethrough, the leading native advertising automation company, today announced the results of a year-long study it commissioned from Nielsen to determine how consumers visually process mobile ads.

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first published: 2015-03-10 09:56:15

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Mobile Ads: Global Ad Network BuzzCity Announces ‘Attribute Clusters’ for Mobile Advertisers

Summary of the Article

SINGAPORE, March 11, 2015 /PRNewswire/ — Attribute Clusters is the latest feature launching today from BuzzCity, the leading global mobile …

Article

– Targeting Ads for relevance and scale 

SINGAPORE, March 11, 2015 /PRNewswire/ — Attribute Clusters is the latest feature launching today from BuzzCity, the leading global mobile advertising network. The new feature leverages proprietary data from regular audience sampling and allows advertisers to target large demographic clusters in the emerging markets with both precision and scale.

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first published: 2015-03-10 09:45:00

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Mobile Ads: New Study Reveals Video Advertising Insights From European Broadcasters; Highlights Continued …

Summary of the Article

As mobile becomes a primary form of video consumption, ad impressions are starting to follow suit. European market data included in this report from …

Article

SANTA CLARA, CA–(Marketwired – Mar 11, 2015) – Ooyala, a Telstra subsidiary and the leading innovator in premium video publishing, analytics and monetization, today issued its Q4 2014 Global Video Index Report, revealing mobile and tablets now represent more than one third of all online viewing, and providing the first analysis of advertising data from Ooyala’s recently acquired video ad-tech company, Videoplaza.

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first published: 2015-03-10 03:56:15

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Mobile Ads: New Study Reveals Video Advertising Insights From European Broadcasters; Highlights Continued …

Summary of the Article

With this increase of mobile ad impressions, the report highlights opportunities for content providers to increase ad loads across devices, particularly …

Article

SANTA CLARA, CA — (Marketwired) — 03/11/15 — Ooyala, a Telstra subsidiary and the leading innovator in premium video publishing, analytics and monetization, today issued its Q4 2014 Global Video Index Report, revealing mobile and tablets now represent more than one third of all online viewing, and providing the first analysis of advertising data from Ooyala’s recently acquired video ad-tech company, Videoplaza.

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first published: 2015-03-10 03:56:15

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Mobile Ads: Neuroscience taps subconscious to prove native ads better than banner ads

Summary of the Article

“As the industry moves toward 100 percent viewability and mobile advertising continues to skyrocket, it’s important we understand what consumers …

Article

Using neuroscience to tap into the brain’s subconscious, as opposed to survey-based measurements that involves a person’s conscious reactions, Nielsen was able to quantify where mobile users’ focus was being directed to compare native advertising and banner ads on mobile.

The results were highly in favor of native advertising’s effectiveness over banner ads and adds fuel to the ‘banner blindness’ findings of previous eye-tracking studies.

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first published: 2015-03-10 01:07:30

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Mobile Ads: A Neuroscience Perspective

Summary of the Article

Assessing Visual Focus, Message Processing & The Ability To Strengthen Associations Through Mobile Native Advertising.

Article

Research Background

Sharethrough, a software company that enables leading websites and apps to manage their in-feed, native ads, commissioned a study from Nielsen to determine how consumers visually process mobile ads. The study applied eye tracking and neuroscience—the study of subconscious reactions in the brain—to mobile advertising. Unlike survey-based mobile measurement, which evaluates a consumer’s conscious reactions to ads, neuroscience taps into the brain’s subconscious reactions as well.

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first published: 2015-03-10 00:17:26

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