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Online Marketing: Adobe Systems expands reach of marketing cloud

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based company has been methodically extending the competitive advantage of its digital marketing platform offering, Baird analyst Steven Ashley said …

Article

Best known as a maker of software for graphic artists and other creative professionals, Adobe Systems (ADBE) also has become a major force in online marketing software and services. Adobe is using its Summit conference this week in Salt Lake City to tout the latest advancements in its Adobe Marketing Cloud business.

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first published: 2015-03-10 20:03:45

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Online Marketing: Embedding marketing automation in WordPress, Twitter, LinkedIn: Act-On launches Anywhere

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Two challenges to adoption are complexity of marketing automation … marketing content, data, and tools available within the online technologies …

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Marketing automation platforms have proven value. The number of systems available in the space has tripled each of the last two years, and in the high end of the B2B space penetration has jumped from about 5 percent last year to over 12 percent this year.

But getting anyone outside of the marketing department to use them is tough.

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first published: 2015-03-10 20:02:29

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Online Marketing: Marketing (and life) tips from the stars at Adobe Summit

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Just as these young girls are learning the power of online marketing, professionals have to communicate their value to the organization, she says.

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Sarah Gormley, CMO, Girl Scouts USA

The Digital Cookie e-commerce program that teaches girls the principles of selling online resulted in 3.5 billion impressions in just four days after launch, Gormley shared. “People love to talk about cookies.”

Just as these young girls are learning the power of online marketing, professionals have to communicate their value to the organization, she says.

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first published: 2015-03-10 19:52:30

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Online Marketing: Amazon, eBay Shouldn’t Fear Jet.com, But It’s One To Watch: Baird

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The site, founded by online retail veteran Marc Lore, says its online market place will offer prices as much as 15% lower than its ecommerce …

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Unique pricing model focuses on discounts (“coupon clippers”). In the traditional online marketplace model, third-party sellers are awarded transactions based on a combination of lowest price and reputation. However, Jet adds new variables to the algorithm, including shipping distance, order size, and product combinations, with the goal of improving the customer experience (e.g.

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first published: 2015-03-10 19:41:15

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Online Marketing: Dream big or go home

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Their online marketing strategy struck a chord with consumers. In 2013, Velsoft celebrated its international expansion by opening an office in South …

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They say if your dreams don’t scare you, they’re not big enough. That’s why Jim Fitt believes every company should have a wildly-outrageous goal (WOG) to help them visualize a much bigger picture.

“Our wildly outrageous goal is to touch every learner on the planet,” says Fitt, CEO of Velsoft, which provides customizable training materials for professionals.

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first published: 2015-03-10 18:22:30

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Online Marketing: These 9 stats show how Internet marketing is changing the music scene

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Thanks to the Internet, there’s a shift in how people buy and listen to music, and … Marketers should also take note of music services for ad placement.

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Americans spend billions of dollars every year on concerts, music downloads, CDs and merchandise, proving that love of music endures even as technology changes.

What is shifting, though, is how people buy and listen to music, and there are some strong trends worth noting.

Here are nine stats about Internet marketing and the modern music lover:

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first published: 2015-03-10 16:30:00

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Online Marketing: What is tag management and why do you need it?

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Tags on your website help measure traffic and can assist in optimising your online marketing. Tags are integral to most modern marketing tools, from …

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Tags on your website help measure traffic and can assist in optimising your online marketing. 

Tags are integral to most modern marketing tools, from web analytics to retargeting to ad serving to CRM.

Here we’ll be taking a beginner’s look at what tags are, what they do and how you can use tag management to make online marketing less arduous.

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first published: 2015-03-10 15:00:00

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Online Marketing: How Competitive Analysis Leads To A Better B2B SEO Program

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If you are not monitoring competitors online, you might be missing … surrounded by online marketing communication and social media activity. A word …

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If you are not monitoring competitors online, you might be missing opportunities — and potentially overlooking points of weakness in your SEO program.

Whenever we kick off a new program, obtaining a list of key competitors is a crucial first step. This helps us understand the market and uncover various competitor tactics.

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first published: 2015-03-10 14:26:15

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Online Marketing: Digital Democracy

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Just as the political race has been thrown a little more wide open, the digital world has come a long way since we voted back in 2010, and no doubt …

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January 2015 saw the celebration of Democracy Day here in the UK, this year marking the 750th anniversary of the country’s first parliament, although it’s perhaps not an occasion up there with Christmas. The month also saw anti-austerity party Syriza win a majority in Greece’s parliament, on the promise of a renegotiation of public debt obligations that many believe are crippling the country’s economic recovery.

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first published: 2015-03-10 12:45:00

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Online Marketing: Entrepreneur buys back the family business

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Weisleder recently bought back Interactive Financial Marketing Group, which … “If there’s online marketing you’re thinking about, we probably do it,” …

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Travis Weisleder is taking back control of his old company. Photo courtesy of Interactive Financial Marketing Group.

Nearly eight years after selling his Southside firm, Travis Weisleder is getting the band back together.

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first published: 2015-03-10 11:03:45

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